Eleksen Grows U.S., Asia Pacific Presence - Opens New U.S. West Coast and Pacific Rim Operations

Eleksen Grows U.S., Asia Pacific Presence - Opens New U.S. West Coast and Pacific Rim Operations

April 19, 2007

Company Stakes Global Claim with San Francisco, Hong Kong
Offices 

    SAN FRANCISCO, April 19 /Xinhua-PRNewswire/ -- Eleksen
Group plc (AIM: ELG.L), the inventor and manufacturer of
ElekTex(R) touch-sensitive smart fabrics for consumer
electronics, apparel and accessories, today announced the
expansion of its global presence with the opening of new
offices in San Francisco and Hong Kong. 

    To support Eleksen's unprecedented growth, the company
is expanding its business development and sales teams on
the West Coast and in the Pacific Rim -- both hot areas for
the innovative development of interactive soft-goods. 
2006 marked a banner year for Eleksen as the company signed
a record amount of deals and was the first smart fabrics
company to have an initial public offering.  Capitalizing
on the large demand for smart fabrics design, innovation
and products, Eleksen leads the market in wearables from
sportswear to outdoor gear and high-end fashion. 

    Last year, the company sealed its status as the leader
by being the only company in this space to go public and
selling over 300,000 units to date. Eleksen's roster of
partnerships and customers includes leading companies such
as Belkin, Intel, Microsoft and Apple.  Eleksen's
ElekTex(R) is the smart fabric sensor of choice by name
brands such as Zegna, Spyder and O' Neill. 

    "With demand for wearable technology growing
swiftly worldwide, it became eminently clear that these new
San Francisco and Hong Kong facilities were a necessity to
keep us ahead of the curve," said Robin Shephard, CEO
of Eleksen. "This reflects our continued growth in
both markets and the immense promise that Eleksen is
bringing to consumer electronic and wearable technology
markets." 

    Eleksen's new offices are located at: 

    Hong Kong:                    San Francisco:
     One Exchange Square           795 Folsom Street
     Level 39                      1st floor
     8 Connaught Place             San Francisco,
California
     Central Hong Kong

    About Eleksen 

    Eleksen Group plc is the world leader in touch
sensitive interactive textiles for electronics interface
design. The company's core technology, ElekTex, is a unique
electro-conductive fabric touch pad optimized for the
creation of flexible, durable and rugged fabric touch
screen interfaces. ElekTex is used in applications ranging
from wearable electronic controls for consumer electronics
and industrial wear to lightweight, low-power touch
interfaces for CE accessories, telematics, military,
transportation and space suits. It replaces the hard touch
pads, flexi-circuits and polymer switches which have
limited the growth of the wearable electronics markets.
Eleksen licenses ElekTex and reference design to
manufacturers for use in custom electronics design and also
markets a range of ready-to-integrate solutions for garment,
bags and accessories manufacturers. Eleksen is headquartered
in Pinewood Studios near London, England. 


    For more information, please contact:

    PAN Communications
     Ann Shannon
     Tel:   [phone]
     Email: [e-mail]