Planet Hollywood Resort & Casino Unveils the Ultimate Las Vegas Entertainment Luxury Destination

Planet Hollywood Resort & Casino Unveils the Ultimate Las Vegas Entertainment Luxury Destination

April 19, 2007

New Resort & Casino Features State-of-the Art Casino
Floor,
Award-Winning Restaurants, Leading Entertainment Shows,
Comprehensive Shopping Experience and the Most Exclusive
Nightlife On The Strip


    LAS VEGAS, April 19 /Xinhua-PRNewswire/ -- Planet
Hollywood is proud to announce the arrival of the new
Planet Hollywood Resort & Casino, a fully renovated
entertainment and luxury destination on the former site of
the Aladdin, in the heart of the legendary Las Vegas Strip.
The unprecedented head-to-toe renovation is retro-chic. 
From the floor to ceiling Swarovski crystal chandeliers in
the glamorous lobby, to the cutting edge casino floor with
majestically high ceilings and architectural touches that
are unrivaled in the city, the resort is positioning itself
as one of the major players on the Strip.

    (Photo: 
http://www.newscom.com/cgi-bin/prnh/20070417/NYTU163 )

    Plans for the complete re-branding of the resort were
revealed today and include a highly anticipated group of
restaurants, lounges, nightclubs, live shows and retail
partners by Robert Earl, co-chairman of Planet Hollywood
Resort & Casino.  

    "Here we are, standing in the ultimate location in
Las Vegas, in the center of the Las Vegas Strip to unveil
Planet Hollywood Resort & Casino," said Robert
Earl, co-chairman. "This project is the fulfillment of
a dream, and I am very proud to say that the Planet is
rising!"

    The new Planet Hollywood Resort & Casino offers
guests the ultimate VIP experience with 2,600 movie-themed
rooms and suites, as well as the chance to immerse
themselves in the elite world of celebrity and Hollywood
culture.  The resort boasts the latest in technology with
5,000 Panasonic high definition plasma televisions in the
public areas and guest rooms, including over 250 hi def
plasmas on the main casino floor, an expansive gaming area
with all the hottest table games, slot machines, newly
opened poker room and, opening this summer, a
state-of-the-art Pink's Race and Sports Book Lounge serving
authentic hot dogs from LA's famous Pink's.

    Award-winning restaurants are featured throughout the
property offering world-class cuisine to satisfy any
cravings. Opening this summer Strip House, one of New
York's most acclaimed upscale steakhouses; KOI a celebrity
favorite from Los Angeles; Yolos, a quirky, neon Mexican
restaurant; traditional Italian fare from Alfredo of Rome;
and for quick treats like sandwiches and salads on the run,
Earl of Sandwich is schedule to make its Las Vegas debut.
Already open on the casino floor for early morning
breakfast, late night munchies and everything in-between,
the new 24 hour sexy coffee shop, Planet Dailies and
favorites such as P.F. Chang's China Bistro and the
acclaimed Spice Market Buffet are always crowd pleasers.

    Nightlife at Planet Hollywood Resort & Casino is
certain to keep the party going with new meeting spots
including the Extra Lounge with entertainment and the most
current celebrity happenings named for the entertainment
news magazine that has its exclusive Las Vegas headquarters
on property; Heart Bar, located in the center of the casino
floor is quickly becoming the hot spot to enjoy cocktails
and rendezvous with friends; and, three projects from South
Beach Miami's hottest club operators including, Living Room
a sexy lounge; opening soon, Prive nightclub and, later in
the fall, a third, soon-to-be-announced club from the Opium
Group.

    Entertainment at Planet Hollywood Resort & Casino
offers a variety of unique standing productions as well as
special events.  At the 7,000 seat newly renovated Theatre
for the Performing Arts or at the 1,500 seat brand new
Showroom guests can enjoy headline concerts, the all new,
highly anticipated The Beauty of Magic starring magician
Hans Klok and featuring guest superstar Carmen Electra and
an original production of Stomp Out Loud from the creators
of Stomp.

    Planet Hollywood Resort & Casino creates dream Las
Vegas weddings in The Chapel, a romantic setting for
couples to tie-the-knot and fulfill their desires for their
most treasured day. For larger affairs and meetings, the
resort has over 75,000 square feet of meeting space
including an impressive Grand Ballroom and a full service
business center. 

    Pampering is an important part of the entire Las Vegas
experience and the Planet Hollywood Spa by Mandara has all
you need to treat yourself to the ultimate in Hollywood
indulgences. With specialty massages, exotic facials, body
treatments to relax and invigorate the body and spirit, a
fitness center and a full range of hair, nail services and
make-up application, there is something for everyone at the
spa. If tanning and swimming are more your style, the pool
deck on the sixth floor of the resort has two over-sized
pools, hot tubs, plenty of lounge chairs for relaxing and a
seasonal cafe featuring al fresco dining.

    Las Vegas is known for great shopping experiences and
guests looking for retail therapy will not be disappointed.
 The retail shops located in the hotel lobby include
Hollywood Obsessions for memorabilia collectors, and PH The
Store offering the latest in Planet Hollywood gear and
sundries.  Miracle Mile Shops at Planet Hollywood with over
170 unique retailers and dining offerings is situated within
the main resort complex. Soon guests and shoppers will have
access to world famous Trader Vic's for dining and sipping
their trade-mark cocktails; Hawaiian Tropic Zone will
feature an inventive menu with a tropical flavor; the
first-ever Las Vegas H&M and, already open, a four
story Urban Outfitters full of funky and trendy clothing
and items for the home and body.

    On the Southeast corner of the property construction is
underway for the Planet Hollywood Towers by Westgate, set to
open in 2009. A soaring glass tower at fifty stories high,
Planet Hollywood Towers by Westgate will feature 1200
luxuriously appointed vacation villas and 28 exclusive
penthouse suites with 3.2 million square feet of living
space, an exotic tropical pool complete with sandy beach
and private cabanas, an elite 46th floor pool for the
exclusive penthouse suites, a world class fitness facility,
restaurants, and meeting space.

    ABOUT PLANET HOLLYWOOD RESORT & CASINO

    Planet Hollywood Resort & Casino is a joint venture
partnership involving Robert Earl, Founder and CEO of Planet
Hollywood International Inc, Bay Harbour Management LLC, and
Starwood Hotels & Resorts Worldwide Inc and is a member
of the Starwood Preferred Guest program.  For more
information log onto http://www.planethollywoodresort.com .


    For more information, please contact:

     Amy Sadowsky
     Planet Hollywood Resort & Casino
     Tel:   [phone]
     Email: [e-mail]

     Andrea Roqueni
     Planet Hollywood Resort & Casino
     Tel:   [phone]

     Jose Martinez 
     Freud Communications
     Tel:   [phone]
     Email: [e-mail]