Fine Jewelry: Scott Kay on Palladium Metal: Finer Than Platinum, Less Expensive Than White Gold

Fine Jewelry: Scott Kay on Palladium Metal: Finer Than Platinum, Less Expensive Than White Gold

March 29, 2006

    NEW YORK, March 29 /Xinhua-PRNewswire/ -- A precious
metal with all the properties of platinum with an added
benefit, yet less expensive than white gold?  It's real and
it is about to be hit over 600 retail doors throughout
America.  The metal is Palladium.  

    It is not man-made, is not cultured, fabricated,
enhanced, automated, altered nor plated. It is naturally
mined and is rare. 

    "Palladium is going to explode into our industry
-- unlike anything we have ever seen before...  not because
of opinions but because of facts, noted world renown jewelry
designer Scott Kay.  "Because it of its purity, color
and density factor and all the other characteristics it
shares with Platinum."

    Scott Kay should know.  His 20-year-old jewelry
business remains America's most requested bridal brand. 
Moreover, he has been credited for nearly single-handedly
resurrecting Platinum in the '80s.  He commands more bridal
jewelry incase space than any other brand in America in over
600 luxury retail doors.

    FACT:  Palladium is pure.  

    It is 95% Palladium and 5% Ruthenium, a property of
Platinum. As the industry puts it -- It is in the Platinum
Group Family.

    FACT:  Palladium is natural. 

    Precious gemstones and metal are mined from the ground.
So is Palladium.  What you see is what you get, and what you
get is 100% natural.

    FACT:  Palladium is economical. 

    It sells for less than white gold and even if the price
per ounce exceeds Platinum, it is still very affordable
since it is less dense.  It is affordable whether it be for
$150/ounce (which it once was) $300/ounce (as of this
writing) or the all time high or $1,000/once, it is still
affordable.

    FACT:  Palladium is less dense.

    This means it is lighter in weight and that means more
jewelry will be made from it.  

    FACT:  Palladium is hard.

    12.6% harder than Platinum.  This means, it is
extremely wearable -- bottom line: Palladium is superior.

    FACT:  Palladium is hypoallergenic.

    There are only two parts to this metal -- Palladium and
Ruthenium.  Neither alloy will cause skin irritation as
Nickel does in white gold.

    FACT:  Palladium is whiter than Platinum.

    Palladium won't tarnish, chip or fade and is absolutely
not plated.  Its white luster is smooth and bright ... 
naturally. 

    Palladium photos, industry references, quotes are
available upon request.

    For more information, please contact:
 
     Dan Scott, CMO, 
     Scott Kay
     Tel:   [phone] ext.110 or [phone]
     Email: [e-mail]
     Web:   http://www.scottkay.com 

SOURCE  Scott Kay