Ittiam Systems Introduces IP Video Phone Solution Based on DaVinci(TM) Technology from Texas Instruments

Ittiam Systems Introduces IP Video Phone Solution Based on DaVinci(TM) Technology from Texas Instruments

March 28, 2006

First Available High-end Video Phone Reference Design for OEMs and ODMs Based on DaVinci Technology

    HOUSTON and BANGALORE, India, March 28
/Xinhua-PRNewswire/ -- Meeting the needs of video telephony
developers, Texas Instruments (TI) (NYSE: TXN) and Ittiam
Systems today announced Ittiam's complete IP video phone
solution built on TI's DaVinci(TM) technology-based
TMS320DM6446 processor.  The platform lets OEM and ODM
customers quickly develop and bring to market a variety of
end solutions.

    DaVinci technology is designed to enable innovation and
performance in multi-media systems across a variety of end
user applications.  It is optimized for digital video
systems and includes digital signal processor (DSP) based
SoCs, accelerators, frameworks and development tools. 

    Leveraging the performance of DaVinci technology,
Ittiam's offering, the IPVP6446, provides the latest in
video compression technology and delivers video over IP
communication with high quality multi-way call capability
for standalone applications.  Additionally the solution can
be integrated into other embedded applications such as IP
set top boxes, transforming a typical streaming media
device into a communication hub.

    IPVP6446 is an integrated software solution utilizing
TI's complete DaVinci technology offering, including the
software architecture, which consists of a Linux platform
support package and interprocessor communications.  This is
accompanied by Ittiam's application specific reference
platform built on the TMS320DM6446 DaVinci-based processor.
 The media engine delivers H.264-based video coding to
achieve high quality visual communication in peer-to-peer
and multi-way call scenarios, ensuring an enjoyable end
user experience. 

    Advanced video processing is complemented by a wide
range of speech codecs; acoustic echo canceller for hands
free operation and associated telephony and signaling
functions.  An adaptive jitter buffer provides enhanced
quality under adverse network conditions.  In addition, the
phone adapts video bit-rate depending on bandwidth.  It also
provides manual adjustment of video frame-rate or bit rate
and enables self view or picture-in-picture mode
dynamically during a call.  It supports SIP and offers a
framework integrating the media engine, media-controller,
call-controller and user-interface manager.

    The IPVP6446 comes complete with built-in keypad,
speaker, microphone, camera and VGA TFT LCD display
complete with Ethernet interface with built-in Ethernet
switch, wireless LAN, USB, IrDA and RJ11 interface.  The
platform also supports a range of storage devices including
HDD, SD/MMC and SM.  Within the system, TI's MSP430 ultra
low power 16-bit RISC microcontroller (MCU) handles
supervising functions by watching for inputs from the
infra-red remote control and providing a real time clock
function.  MSP430 MCUs offer the industry's lowest power
real time clock mode operation at 0.8 micro amps.

    "Harnessing the performance and flexibility of
DaVinci technology, Ittiam has developed a complete, solid
video phone solution that allows developers to deliver a
compelling video telephony experience," said Pamela
Jordan, Video IP phone product manager, TI.  "OEMs and
ODMs can now turn to Ittiam's IPVP6446 as a one-stop
solution for their development of differentiated,
high-quality video phones that exceed end user
expectations."   

    "Nearly two and half years ago, Ittiam made a
forward looking investment in the emerging possibilities of
personal video communication technology," commented
Srini Rajam, chairman and chief executive officer, Ittiam
Systems. "We believe that with DaVinci technology we
now have the perfect horse power and price combination to
take the market to the next level," he added. 

    Ittiam's DaVinci technology-based video phone has
already been chosen by one OEM and the company is in active
discussion with multiple other OEMs and ODMs worldwide.  For
more information on the IPVP6446 see
http://www.ti.com/ittiamvidephonepr . 

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company's businesses include Sensors
& Controls, and Educational & Productivity
Solutions. TI is headquartered in Dallas, Texas, and has
manufacturing, design or sales operations in more than 25
countries. 

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com . 

    About Ittiam Systems 

    Ittiam Systems Private Limited, headquartered in
Bangalore, is a technology product company singularly
focused on digital signal processing systems in media and
communication.  The company operates through its network of
offices and representatives around the world.  Ittiam's
customers include Fortune 100 companies and are distributed
across U.S., Europe, Japan and Asia. In 2004 and 2005 the
company was rated as the `World's Most Preferred DSP IP
Supplier' in surveys conducted by Forward Concepts
Incorporated.  In 2005 Ittiam had been also selected by Red
Herring into the top 100 private companies in Asia. For more
details, visit http://www.ittiam.com . 

    Trademarks

    DaVinci is a trademark of Texas Instruments.  All other
brand or product names are trademarks or registered
trademarks of their respective holders.

    For more information, please contact:

     Gary Silcott
     Texas Instruments
     Tel:   [phone]
     Email: [e-mail] 

     Kellie Potucek
     GolinHarris
     Tel:   [phone]
     Email: [e-mail]

     Poornima Chikkananjaiah
     Ittiam
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Texas Instruments Incorporated