Meet in Asia Pacific with Starwood Hotels & Resorts

Meet in Asia Pacific with Starwood Hotels & Resorts

June 28, 2006

Hotel group offers Triple Starpoints for meeting planners

    SHANGHAI, China, June 28 /Xinhua-PRNewswire/ -- Meeting
planners conducting meetings, retreats or seminars at 
Starwood Hotels & Resorts in Asia Pacific can now enjoy
greater value with its Triple Starpoints promotion.  Triple
Starpoints promotion is an Asia Pacific-wide promotion,
which allows meeting planners to earn triple Starpoints for
events booked at Starwood hotels in Asia Pacific by August
31, 2006 and held from now till December 31, 2006, thus
enabling them to earn Starpoints and redeem for free nights
and other rewards faster.

    "Starwood developed the Triple Starpoints campaign
to cater to meeting planners' demand for value driven
meeting options and recognition for their loyalty towards
our brands," remarked Oliver Bonke, Vice President of
Sales & Marketing for Starwood Hotels & Resorts,
Asia Pacific. "This is a great opportunity to
experience some of the world's finest hotels and resorts in
some of the most extraordinary destinations in Asia Pacific
and at the same time be rewarded for their business,"
added Bonke.

    Starpoints are points that meeting planners and
travelers can earn from the Starwood Preferred Planner
program, under Starwood Preferred Guest(R).  Starwood
Preferred Guest(R) program has been voted the number one
hotel loyalty program in the world since its inception in
1999.  Instead of earning 1 Starpoint for every USD3 of
eligible group revenue when planning meetings, members can
now earn 1 Starpoint for every USD1.

    "The Starwood Preferred Planner program is
designed as the simplest, most flexible and rewarding
program of its kind, offering its members the ability to
earn points more quickly and easily towards free room
nights than any other meeting planner loyalty program. For
example, with just 4,000 Starpoints, members can earn for
themselves a weekend stay at the stunning Le Meridien Khao
Lak Beach & Spa Resort, Thailand!  Members can also
start earning Starpoints to redeem free nights at
soon-to-be open hotels like W Retreat & Spa Maldives
and The Westin Beijing, Financial Street," commented
Alison Taylor, Vice President of Sales for Starwood Hotels
& Resorts, Asia Pacific.  Other celebrated features of
Starwood Preferred Guest and Starwood Preferred Planner
programs include virtually no blackout dates, hassle-free
award redemption and an unrivaled portfolio of hotels and
resorts.

    In Asia Pacific, Starwood Hotels & Resorts offers
guests over 120 hotels and resorts spread over 60 locations
in 20 countries.  From the resorts of Thailand to the heart
of Tokyo, from bustling cities to idyllic tropical island,
Starwood offer guests and meeting planners a wide choice of
the finest properties in one of the most exciting regions of
the world.

    Triple Starpoints promotion is valid for a minimum of
10 room nights booked and a maximum of 100,000 Starpoints
can be earned per meeting contract.   The promotion is
valid to all eligible group/event/meeting bookings,
including those booked through travel agents and third
parties at commissionable rates.  Meeting planners must
also be an active member of the Starwood Preferred Planner
program to receive Starpoints. For more information on
Starwood Preferred Planner or to join the program, visit
http://starwood.com/preferredplanner .  For bookings and to
enjoy the Triple Starpoints promotion, meeting planners can
contact the local hotel representatives in their cities, or
contact Starwood's Global Sales Offices.

    About Westin Hotels & Resorts

    Starwood Hotels & Resorts Worldwide, Inc. is one of
the leading hotel and leisure companies in the world with
approximately 850 properties in more than 95 countries and
145,000 employees at its owned and managed properties.
Starwood(R) Hotels is a fully integrated owner, operator
and franchisor of hotels and resorts with the following
internationally renowned brands: St. Regis(R), The Luxury
Collection(R), Sheraton(R), Westin(R), Four Points(R) by
Sheraton, W(R), Le M¨¦ridien(R) and the recently announced
aloftSM. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and
operators of high quality vacation interval ownership
resorts. 

    For more information, please visit
http://www.starwoodhotels.com .

    For more information, pleaase contact:

     June Seah (Ms)
     Marketing Manager, Greater China & Taiwan
     Tel:   [phone] 
     Fax:   [phone]
     Email: [e-mail]

SOURCE  Starwood Hotels & Resorts Worldwide, Inc.