Motorola Launches Global Flagship Stores With Shanghai Opening

Motorola Launches Global Flagship Stores With Shanghai Opening

July 13, 2006

China Location is First Step in Global Effort to Help Consumers get More out of Their Products

    SHANGHAI, China, July 13 /Xinhua-PRNewswire/ --
Motorola, Inc. (NYSE: MOT) a global leader in wireless
communications, today launched a worldwide initiative to
open Motorola branded stores in key markets with the
opening of its first "Global Flagship Store" in a
busy shopping area in downtown Shanghai. 

    Applying the same kind of innovative design approach
that distinguishes Motorola's award-winning mobile
handsets, Motorola Flagship Stores feature a unique,
interactive layout, highly trained staff, phone
customization and experience pods. All are intended to
create a deeply experiential environment that incorporates
Motorola's full product range and bring to life Motorola's
vision of seamless mobility -- anytime, anywhere.  

    "Motorola's Flagship Stores are designed to help
consumers get more out of their Motorola products,
beginning with an enhanced purchase experience and
continuing throughout the time they own the tools for
connection and communication," said Motorola's Jeremy
Dale, vice-president of retail marketing. "We believe
that through personalized service, an innovative and
engaging retail environment, and a broad presence of these
stores in the market, we offer a truly seamless consumer
experience and will drive overall sales of the entire
Motorola product family."

    Motorola has spent the last two years deeply engaged in
a global research and development effort around the new
retail concept, and as a result has come up with an
approach that is centered around the consumer.

    Fun is a core element of the stores, offering users an
opportunity to personalize their phones using laser etching
and customized "phone tattoos," as well as unique
in-store training programs and on-site factory authorized
technicians to aid with questions and any necessary
service. 

    Beyond the Motorola Flagship Stores themselves,
Motorola is planning on taking advantage of the modular
nature of the Flagship Store design to launch
"store-in-store" shops and non-flagship stores.

    "The key elements of the Motorola Flagship Store
are modular, scalable, and flexible, ensuring that various
incarnations of our signature store design will soon be
found in stores worldwide," said Dale. "Motorola
will only launch flagship stores, stores or
"stores-in-stores" if it benefits our customers
and partners who will be opening and operating the
stores."

    The Shanghai Motorola Flagship Store is the first of
four planned for mainland China, with additional key
locations throughout Asia and around the world to follow.
"Chinese consumers are as sophisticated as any
consumers in the world," said Michael Tatelman,
Motorola corporate vice president and general manager
Mobile Devices, North Asia. "Launching our Flagship
stores in China not only gives us the opportunity to become
the brand of choice for China's sophisticated consumers, it
also gives us a unique opportunity to hone the retail
concept for markets worldwide."

    "Motorola's goal with the Flagship Stores is
nothing short of the reinvention of mobile retail culture
and the transformation of the consumer experience, and our
mission has always been to help people realize their human
potential through the power of technology" said
Tatelman. "The Flagship Stores are a superb
opportunity to bring our vision of seamless mobility to
life for consumers in a way that is experiential, human,
and fun."

    About Motorola

    Motorola is known around the world for innovation and
leadership in wireless and broadband communications. 
Inspired by our vision of Seamless Mobility, the people of
Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information,
and entertainment that you want and need.  We do this by
designing and delivering "must have" products,
"must do" experiences and powerful networks --
along with a full complement of support services.  A
Fortune 100 company with global presence and impact,
Motorola had sales of US $36.8 billion in 2005.  For more
information about our company, our people and our
innovations, please visit http://www.motorola.com .

    For more information, please contact:

     Carolyn Wu
     Motorola, Inc.
     Tel:   [phone]
     Email: [e-mail]

     Shannon Swallow
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Motorola