Motorola Redefines the Developer Experience with New MOTODEV Studio

Motorola Redefines the Developer Experience with New MOTODEV Studio

March 27, 2007

Delivers seamless, open development framework to support
innovation across Motorola products


    ORLANDO, Fla., March 27 /Xinhua-PRNewswire/ -- CTIA
WIRELESS 2007 -- Today at CTIA Wireless, Motorola, Inc.
(NYSE: MOT) announced MOTODEV Studio, an innovative and
integrated new platform for third-party application
development. Based on an open framework enabled by Eclipse,
MOTODEV Studio is designed to accelerate the application
development life cycle - from requirements definition to
testing and deployment. Extensible and modular, the MOTODEV
Studio supports plug-ins for new product tools and delivers
updates and new features through a web-based service,
ensuring that developers always have the latest
functionality. Aligning with Motorola's seamless mobility
strategy, MOTODEV Studio will support application
development across all of Motorola's products - including
mobile, connected home, and enterprise solutions.

    In its first release, Motorola is introducing MOTODEV
Studio for Java ME - a complete Java ME application
development platform for mobile handsets. MOTODEV Studio
for Java ME provides a full set of tools for compiling,
debugging, and testing mobile Java applications for
Motorola's hottest 3GSM devices. Instead of testing
applications via the Java ME environment on the handset,
MOTODEV Studio for Java ME emulates individual Java API's
on the desktop, enabling developers to jump-start their
development cycle before phones are even available.

    Maximum Flexibility for Minimal Complexity

    In addition to MOTODEV Studio for Java ME, Motorola is
offering a standalone Motorola Java ME SDK. The SDK
provides the same emulation and web-based update features
as MOTODEV Studio for Java ME, combined with the
flexibility to be integrated with other IDEs. This gives
developers choice in IDEs while significantly reducing the
steps they must take to create, test and deploy an
application.

    "With the new MOTODEV Studio platform, we're truly
taking the developer experience to the next level, offering
a fresh new approach to how our developer community
innovates and communicates with Motorola," said
Christy Wyatt, vice president, ecosystem and market
development, Motorola. "MOTODEV Studio is another
great example of how we are delivering on our promise of
connecting the developer community with the resources they
need and executing on Motorola's vision of seamless
mobility."

    "Software development for mobile devices is a high
growth area within the Eclipse community," said Mike
Milinkovich, executive director, Eclipse Foundation.
"We are pleased to see Motorola's contribution and
leadership to help drive the success of Eclipse across a
broad range of applications from servers to
handsets."

    "As an open and modular framework, MOTODEV Studio
will increase our productivity in mobile application
development -- allowing us to focus on providing exciting
gaming experiences on Motorola products," said
Gonzague de Vallois, Vice President of Publishing,
Gameloft.

    "TeleNav is delighted to be part of the beta
program for MOTODEV Studio," said Dr. Bob Rennard,
CTO, TeleNav. "We believe that MOTODEV Studio will
accelerate development cycles and make it easier to deploy
our applications on Motorola handsets." 

    Dialogue with MOTODEV

    MOTODEV Studio provides developers with direct access
to the information they want and need via a unique
communication channel.  With one simple download to the
desktop, MOTODEV Studio will notify developers when new
tools and SDKs are available. The channel also keeps
developers "in the know" on recently announced
Motorola handsets, MOTODEV events and special go-to-market
services available to them.

    The initial release of the MOTODEV Studio framework
featuring MOTODEV Studio for JavaME will be available for
registered MOTODEV developers to download in late April
2007 at www.motorola.com/developer.  The release will
include support tools for an array of new, "wickedly
cool" handsets including the stylish Motorola MOTOKRZR
K1, ultra-fast MOTORAZR maxx V6 and the music-optimized
MOTOROKR Z6m.

    Experience MOTODEV Studio

    To learn more about the MOTODEV Studio framework, visit
the MOTODEV Fast Track event, co-located with CTIA Wireless
at the Orange County Convention Center in room 304 E&F
on Wednesday, March 28 from 11:00 - 5:00 EST.

    About MOTODEV

    MOTODEV is Motorola's global developer and ISV program.
MOTODEV combines Motorola developer initiatives into one
seamless web site resource, giving developers simple access
to virtually all things Motorola (from mobile devices to
digital set-tops). The program helps foster innovation in
application development and delivery by connecting
developers with the resources they need most -- tools,
SDKs, and clearly defined go-to-market initiatives. And,
with information and resources for a variety of products at
their fingertips, developers can easily tap into new
business opportunities and apply their talent across the
full range of Motorola platforms.

    To experience the MOTODEV developer network, visit:
http://www.motorola.com/developer.

    About Motorola

    Motorola is known around the world for innovation and
leadership in wireless and broadband communications.
Inspired by our vision of seamless mobility, the people of
Motorola are committed to helping you connect simply and
seamlessly to the people, information, and entertainment
that you want and need. We do this by designing and
delivering "must have" products, "must
do" experiences and powerful networks -- along with a
full complement of support services. A Fortune 100 company
with global presence and impact, Motorola had sales of US
$42.9 billion in 2006. For more information about our
company, our people and our innovations, please visit
http://www.motorola.com .

    MOTOROLA and the Stylized M Logo are registered in the
US Patent & Trademark Office. Java and all other
Java-based marks are trademarks or registered trademarks of
Sun Microsystems, Inc. in the U.S. and other countries. All
other product or service names are the property of their
respective owners. (C) Motorola, Inc. 2007. All rights
reserved.


    For more information, please contact:

     Sharen Santoski 
     Motorola, Inc.
     Tel:   [phone]
     Email: [e-mail]