Motorola Unveils New Framework to Support Location-Enabled Services

Motorola Unveils New Framework to Support Location-Enabled Services

March 27, 2007

Company Further Solidifies its Commitment to Foster the
Development of Easy-to-Use Consumer Applications and
Services that Leverage the Power of Location


    ORLANDO, Fla., March 27 /Xinhua-PRNewswire/ -- CTIA
WIRELESS 2007 -- Today at CTIA, Motorola (NYSE: MOT)
announced its new Location Services Framework, a flexible
platform designed to support location-enabled applications
and services on Motorola devices.  In an effort to
continuously provide new and compelling experiences to end
users, Motorola has developed the framework to accelerate
innovation, reduce application time-to-market, and
dramatically improve usability and uptake for
location-enabled services.

    Motorola's Location Services Framework takes
location-enabled services to the next level by directly
linking them to other applications and tools on mobile
devices.  From mobile search, messaging, contacts, and the
mobile browser to social networking applications and the
calendar, the platform intuitively facilitates actionable
connections between content and the locations associated
with them.

    "The new Location Services Framework goes one step
further in Motorola's goal of creating innovative mobile
experiences by making the context of location inherent in
our devices," said Scott Durchslag, Corporate Vice
President, Product and Xperience Invention, Motorola Mobile
Devices.  "Location adds a host of new possibilities to
the wireless experience and we are working closely with our
developers, carriers and partners to help ensure this
platform translates into breakthrough functionality for
consumers." 

    The Motorola Location Services Framework will enable
third party developers to create dynamic and practical
applications for Motorola devices. Through the MOTODEV
developer program, developers creating applications for the
platform will have access to services that allow them to
quickly and easily bring location-enabled services to
market.

    The framework will also empower carriers to make their
own strategic content, application and partnership
decisions, further supporting their unique offerings with
rich and compelling end user experiences. 
 
    The Location Services Framework builds on years of
expertise Motorola has developed by creating dozens of
GPS-enabled devices and many location-enabled solutions --
including the recently announced Motorola phone-based T805
and smartphone-based T815 navigation systems featuring
MOTONAV services.  The new framework will be optimized for
Motorola's Linux+Java handset platform, and will be
integrated into other core product platforms supported by
Motorola.

    About Motorola

    Motorola is known around the world for innovation and
leadership in wireless and broadband communications.
Inspired by our vision of seamless mobility, the people of
Motorola are committed to helping you connect simply and
seamlessly to the people, information, and entertainment
that you want and need. We do this by designing and
delivering "must have" products, "must
do" experiences and powerful networks -- along with a
full complement of support services. A Fortune 100 company
with global presence and impact, Motorola had sales of US
$42.9 billion in 2006. For more information about our
company, our people and our innovations, please visit
http://www.motorola.com .  

    MOTOROLA and the Stylized M Logo are registered in the
US Patent & Trademark Office.  Java and all other
Java-based marks are trademarks or registered trademarks of
Sun Microsystems, Inc. in the U.S. and other countries. 
Linux is the registered trademark of Linus Torvalds in the
U.S. and other countries.  All other product or service
names are the property of their respective owners. (C)
Motorola, Inc. 2007.  All rights reserved.


    For more information, please contact:

     Sharen Santoski
     Motorola, Inc.
     Tel:   [phone]
     Email: [e-mail]