Motorola Enriches MOTOMOBILE Portfolio with Four New Mass Market Devices

Motorola Enriches MOTOMOBILE Portfolio with Four New Mass Market Devices

March 27, 2007

Including Motorola's New AJAR Software Platform in the
W360, W380 and W395, for Increased Flexibility and
Functionality


    ORLANDO, Fla., March 27 /Xinhua-PRNewswire/ -- CTIA
Wireless 2007 -- Motorola, Inc. (NYSE: MOT), a global
leader in wireless communications, today announced four new
additions to its extensive mass market portfolio, including
the Motorola W218, W360, W380 and W395.  Building on the
MOTOMOBILE portfolio additions announced at 3GSM,
Motorola's mass market portfolio will continue to meet the
diversified needs of consumers around the globe by
providing mobile experiences that deliver uncompromising
style, innovation and entertainment -- at an affordable
price.

    As mobile markets continue to evolve, the desire for
value-added, yet experience-rich devices, continues to
grow.  Motorola is bringing these in-demand MOTOMOBILE
devices to new consumers with key features such as a
camera, video capability, Bluetooth technology, extensive
battery life, great color displays and integrated FM radio.
 And in many cases the devices use Motorola's flexible new
AJAR applications framework.

    "Motorola's mass market handsets give first-time
technology users a chance to connect with those in their
life, while enjoying the entertainment features a mobile
device can provide," said Steve Lalla, Corporate Vice
President, Mass Market Products, Motorola Mobile Devices. 
"We're delivering on our `no compromises' approach to
leading this industry by uniting cool design and cool
experiences, at price points for every market." 

    Handsets announced today in Motorola's MOTOMOBILE
portfolio include: 

    - W218
      The stylishly slim and affordable W218 GSM candy bar
phone
      features an FM radio, VGA camera and elegant design
that feels
      comfortable in the user's hand.  The Motorola W218
brings a
      fresh and appealing look to the entry-level mobile
device
      space.  The W218 also delivers the best of the
basics,
      including outstanding battery performance, large
storage
      capacity, and speakerphone. 

    - W360
      A multimedia device for the masses, the ultra-thin
W360 GSM
      candy bar blends the best of innovative design with
easy
      usability.  With full multimedia features including
MP3 ring
      tones, a 4x zoom VGA camera, FM radio,
office-quality
      speakerphone and 5 MB of integrated user space(2),
the W360 is
      made for great communication, at work or at play.   

    - W380
      The sleek W380 GSM flip-phone answers everyday
communication
      needs for everyday people.  Users can stay connected
and
      entertained with Instant Messaging(1), SMS and MMS
      capabilities(1), along with fun extras like a 4x zoom
VGA
      camera and FM radio.  The W380 can act as a storage
device,
      computer with ease via the mobile USB(3) feature. 
Colorful and
      playful, the W380 truly offers all the essentials of
modern
      life in one easy-to-carry device.  

    - W395
      Delivering maximum features at an affordable price,
the
      Motorola W395 has a variety of multimedia tools,
including a
      1.3 megapixel camera, video capture and playback,
messaging
      capabilities(1), Bluetooth and great battery life. 
With its
      stylish metal front flip, you will always stand out
in a crowd.
      Allow the W395 to act as your main storage device,
with up to
      2GB of removable memory.  This easy-to-use GSM
flip-phone
      device provides a mobile experience everyone can
enjoy.

    The Motorola W360, W380 and the W395 are integrated
with Motorola's AJAR software framework for increased
functionality.  The AJAR applications framework is ideal
for the mass market, and is designed to add flexibility, an
enriched application development environment and provide
support for operator's branded services.  For more
information about the Motorola AJAR platform, please visit
http://www.motorola.com/ajar .

    Availability

    All handsets are expected to be available in the second
half of 2007.  For more information on product availability
and pricing, please visit http://www.store.motorola.com or
contact your local Motorola representative. 

    To experience these Motorola devices first-hand, please
visit Motorola at booth #3163 (Hall B) or go to
http://www.motorola.com/events .  

    About Motorola
 
    Motorola is known around the world for innovation and
leadership in wireless and broadband communications. 
Inspired by our vision of seamless mobility, the people of
Motorola are committed to helping you connect simply and
seamlessly to the people, information, and entertainment
that you want and need.  We do this by designing and
delivering "must have" products, "must
do" experiences and powerful networks -- along with a
full complement of support services.  A Fortune 100 company
with global presence and impact, Motorola had sales of US
$42.9 billion in 2006.  For more information about our
company, our people and our innovations, please visit
http://www.Motorola.com .

    Certain mobile phone features may not be activated by
your service provider, and/or their network settings may
limit the feature's functionality.  Contact your service
provider for details.  All features, functionality and
other product specifications are subject to change without
notice or obligation.

    (1) Network and/or SIM card dependent feature, not
available in all areas.  Airtime, data charges, and/or
additional charges may apply.

    (2) Available user memory varies due to the
configuration of the phone, which varies by service
provider.

    (3) The unauthorized copying of copyrighted materials
is contrary to the provisions of the Copyright Laws of the
United States and other countries.  This device is intended
solely for copying non-copyrighted materials, materials in
which you own the copyright, or materials which you are
authorized or legally permitted to copy.  If you are
uncertain about your right to copy any material, please
contact your legal advisor.

    MOTOROLA and the Stylized M Logo are registered in the
US Patent & Trademark Office.  Linux is the registered
trademark of Linus Torvalds in the U.S. and other
countries.  Java and all other Java-based marks are
trademarks or registered trademarks of Sun Microsystems,
Inc. in the U.S. and other countries.  All other product or
service names are the property of their respective owners.
(C) Motorola, Inc. 2007.  All rights reserved.



    For more information, please contact:

    Media:
     John Wernecke
     Motorola Mobile Devices
     Tel:   [phone]
     Email: [e-mail]