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2024'11.25.Mon
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2007'05.24.Thu
Ogilvy & Mather Ranked No.1 Agency in Asia By Media Magazine
May 24, 2007



    HONG KONG, May 24 /Xinhua-PRNewswire/ -- Ogilvy &
Mather topped the MEDIA's 2007 Agency Report Card, the
region's annual leading overview of the industry, for a
second consecutive year, with a score of 9 (outstanding)
out of 10 (unparalleled).  No other agency achieved a score
above Ogilvy & Mather against the criteria for top
creative agency:  new business won and lost in 2006,
initiatives (as submitted by each agency), a TNS compiled
creative ranking and the results of independent R3 Agency
Image Research conducted in China and Singapore.

    Ogilvy & Mather Asia Pacific Chairman, Mr. Miles
Young noted, "Importantly, MEDIA's report stated that
Ogilvy & Mather moved up a notch this year and
recognized that although Ogilvy & Mather is already a
formidable force in the region, we proved it yet again in
the last 12 months.  This was due not only to continued
creative excellence but also a focus on putting
effectiveness on the industry agenda.  Investment in
planning and thought leadership also led to unmatched new
business wins."

    Also recognized by MEDIA was Ogilvy & Mather's
industry leadership in China with significant creative
hires, groundbreaking work for its clients, as well as key
acquisitions that expanded geographical and industry reach.
 

    This honour follows MEDIA's award to Ogilvy &
Mather as Network of the Year in December 2006, supported
by concurrent wins as Creative Agency of the Year and
One-to-One Agency of the Year.

    About Ogilvy & Mather Asia Pacific

    Ogilvy & Mather Asia Pacific is the largest agency
network in the region. It offers the full range of
marketing communication disciplines including advertising,
direct marketing, interactive media, media planning and
buying, database management, telemarketing, directory
services, public relations, sales promotion, graphic
design, and related marketing disciplines. Ogilvy &
Mather Worldwide ( http://www.ogilvy.com ) a subsidiary of
WPP Group plc  (Nasdaq: WPPGY) is one of the largest
marketing communications networks in the world, with 497
offices in 125 countries.  


    For more information, please contact:

     Dalton Dorne
     Corporate Communications
     Ogilvy & Mather China
     Tel:   +86-10-8520-6535
     Fax:   +86-10-8520-6600
     Email: dalton.dorne@ogilvy.com
PR
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