Spreadtrum Releases New Multimedia Handset Core Chip to Meet the Needs of Mainstream Consumers

Spreadtrum Releases New Multimedia Handset Core Chip to Meet the Needs of Mainstream Consumers

May 24, 2007

    SHANGHAI, China, May 24 /Xinhua-PRNewswire/ --
Spreadtrum Communications, Inc., a baseband provider for
mobile handsets, announces the release of its SC6600I chip,
a highly integrated multimedia GSM/GPRS baseband solution
designed for mainstream mobile phones. In order to meet
increasing demands in the handset market, Spreadtrum's
strategy is to leverage its core baseband chip technology
for mobile handsets to develop different models of chipsets
(such as the SC6600I) to address different market segment
needs.

    By utilizing its highly integrated
communication-multimedia technology, Spreadtrum has
developed the single chip SC6600I to better meet the
evolving requirements of the global handset market. This
powerful chip not only includes high integration,
reliability, and low power consumption of previous
Spreadtrum baseband chipsets, but also integrates
additional advanced multimedia functions such as an MP3
player, an MPEG4 accelerator, and a 300k pixel digital
camera, as well as USB removable memory.  

    Nowadays, there are increasing requirements from the
average consumer for more multimedia functions on their
handsets.  Functionalities such as digital cameras and
music players are no longer confined to high-end mobile
phones, but are increasingly desired as basic features of
mainstream handsets. Meanwhile, handset manufacturers are
facing the dilemma of satisfying the demand for
"higher functionality" and "lower
price" at the same time, which has led to increasing
pressure on reducing system costs and quality issues for
these multimedia phones. To deal with this situation,
Spreadtrum has successfully developed multimedia baseband
solutions that are both high in performance and cost
effective by utilizing its own unique, advanced technology
that integrates advanced hardware and critical software
into a single chip.  The SC6600I allows handset
manufacturers to reduce the cost of development and
products, while at the same time providing mainstream
consumers with high quality multimedia handsets that can
offer them a delightful high-tech experience.

    About Spreadtrum Communications

    Spreadtrum Communications Inc. is a leading fabless
semiconductor company who develops and markets innovative
wireless communications products. Spreadtrum provides
high-performance, low-cost products including 2.5G/3G
baseband IC, protocol stack software, application software,
wireless communication module and total solutions for
worldwide wireless terminal manufactures, independent
design houses, and semiconductor companies. Spreadtrum
successfully developed the world's first TD-SCDMA baseband
chip and Asia's first 2.5G(GSM/GPRS) baseband chip.
Spreadtrum's true Single-chip Solution has great advantages
such as high performance with low-cost, fast market entry
for customers, reduced time-to-market and effective local
customer support. More information on Spreadtrum
Communications Inc. could be found on its website at
http://www.spreadtrum.com .


    For more information, please contact:

     William Shi 
     Spreadtrum Communications       
     Tel£º   [phone] x217
     Email£º [e-mail]