Avnet Electronics Marketing Asia Signs Regional Distribution Agreement with Broadcom Corporation

Avnet Electronics Marketing Asia Signs Regional Distribution Agreement with Broadcom Corporation

January 09, 2007

Partnership Strengthens the Support to Customers of
Broadband Communications Market in the Greater China
Region


    SINGAPORE, Jan. 9 /Xinhua-PRNewswire/ -- Avnet
Electronics Marketing Asia, a leading distributor of
electronic components and a division of Avnet, Inc. (NYSE:
AVT), has signed a regional distribution agreement with
Broadcom Corporation, a global leader in semiconductors for
wired and wireless communications.

    Broadcom's products enable the delivery of voice,
video, data and multimedia to and throughout the home, the
office and the mobile environment. Broadcom provides the
industry's broadest portfolio of state-of-the-art
system-on-a-chip and software solutions to manufacturers of
computing and networking equipment, digital entertainment
and broadband access products, and mobile devices. 

    "As the Greater China market continues to grow and
demand for Broadcom products remains strong, our channel
partners play an increasingly significant role," said
Thomas Lagatta, Senior Vice President, Global Sales,
Broadcom Corporation.  "Avnet has been a long-term
partner with Broadcom in North America for a number of
years.  This existing relationship, Avnet's strong global
presence, and a vibrant and growing Asia Company made Avnet
the logical choice as a distribution channel for Greater
China.  We look forward to training and releasing the Avnet
demand creation engine on the Greater China market." 

    The Broadcom(R) portfolio is diverse, addressing every
major broadband communications market. Avnet Electronics
Marketing will distribute a variety of solutions,
including:

    -- Digital cable and satellite set-top boxes
    -- High definition television (HDTV)
    -- Cable and DSL modems and residential gateways
    -- High-speed transmission and switching for local,
metropolitan, wide 
       area and storage networking
    -- Home and wireless networking; cellular and
terrestrial wireless 
       communications
    -- Voice over Internet Protocol (VoIP) gateway and
telephony systems
    -- Broadband network and security processors
    -- System I/O server solutions

    "There is tremendous synergy between our two
companies.  Coupled with a solid reputation in the market
for technologies and innovations, I am confident this new
partnership will accelerate both our businesses and deliver
additional benefits to our customers," said Stephen
Wong, President of Avnet Electronics Marketing Asia.

    "Broadcom's approach resonates extremely loudly
with Avnet Electronics Marketing, which has always strived
to differentiate itself from other firms that merely
distribute components by providing a one-stop total
solution."

    "One of Broadcom's key strengths is that it
designs, develops and supplies complete system-on-a-chip
(SoC) solutions incorporating digital, analog and radio
frequency (RF) technologies, as well as related hardware
and software system-level applications.  Its solutions will
fulfil a manufacturer's requirement for high quality,
efficiency and cost-effectiveness," said C.C. Lim,
Vice President of Marketing of Avnet Electronics Marketing
Asia. 

    The Broadcom announcement caps a busy quarter for Avnet
Electronics Marketing in which the company received awards
from major industry players in China.  The company was
recognized as the "Best Distributor in the component
industry" at the China Component Leader Award Ceremony
in Shanghai for the "Passive and Discrete
Distribution" category.  That accolade comes hard on
the heels of this month's announcement that Avnet
Electronics Marketing was ranked in the Top 25 of
InformationWeek China's list of 100 of the nation's best
users of information technology for the second year in a
row.

    About Avnet Electronics Marketing

    Avnet Electronics Marketing Asia is part of
Phoenix-based Avnet, Inc. (NYSE: AVT), a Fortune 500
company with fiscal 2006 sales exceeding USD$14.25 billion.
Serving customers in approximately 70 countries, Avnet is
one of the world's largest technology marketing,
distribution and services companies.

    Avnet Electronics Marketing has a significant presence
in Asia-Pacific -- the fastest growing electronics market
in the world.  With its regional headquarters in Singapore,
the company has 38 locations in 10 countries in Asia.  It
distributes semiconductors, interconnect, passive and
electromechanical components to serve a wide range of
customers including original equipment manufacturers
(OEMs), electronic manufacturing services (EMS) providers,
and small- to medium-sized businesses, and provides
associated design-chain and supply-chain services. The
company's web site is located at http://www.em.avnet.com

    Note to editors: this release can also be found on the
EBA Web site at http://www.eba.com.hk .  For enquiries on
releases by email, please call Rosa Lee at (852) 2537 8022
or send a message to [e-mail] .

    Broadcom(R) and Connecting everything(R) are among the
trademarks of Broadcom Corporation and/or its affiliates in
the United States, certain other countries and/or the EU. 
Any other trade marks or tradenames mentioned are the
property of their respective owners.


    For more information please contact:

     Jaime Chan
     Tel:   [phone]
     Email: jaime.chan @avnet.com

     Brian Paterson (EBA)
     Tel:   [phone]
     Email: [e-mail] 


SOURCE  Avnet Electronics Marketing