CMP Technology and Global Sources Debut Annual Global Media Usage Study in China

CMP Technology and Global Sources Debut Annual Global Media Usage Study in China

March 08, 2007

Study Reports on Media Usage Patterns of Engineers
Worldwide, and the Dominance of Key Media Forms and Their
Tight Interrelationships 


    BEIJING, March 8 /Xinhua-PRNewswire/ -- CMP
Technology's Electronics Group today announced the findings
of its annual global media usage survey, conducted in
conjunction with Global Sources. The survey is the most
extensive of its kind, having polled more than 5,000
electronics engineers worldwide across eight languages and
30 countries. The survey findings are being rolled out this
month.

    Electronics engineers, managers and executives are
amongst the most sophisticated media consumers, and drive
the $1.5 trillion global electronics industry. The study
measures how this group uses 16 different traditional,
electronic and new Web 2.0 media sources to uncover new
approaches, stay in touch with industry trends, and do
their daily design jobs. In addition, the study analyzes
differences by region, age and other factors.

    The goal of the study is to provide the media and
electronics industries with insight into how media is being
used today, and to give clients and partners unique access
to information to help them to execute more effective media
and event planning.

    "This year's study provides even deeper insight
into the media habits of electronics engineers and offers
invaluable guidance to the media and advertising
communities in this market and beyond," said Mike
Azzara, senior vice president of CMP Technology's
Electronics and Software Development Groups.  "The
study reveals distinct differences based on demographics,
like region and age, that give us insight into how
engineers around the world use available media to source
products and get their jobs done. We look forward to
sharing the complete findings with our marketing
partners."

    The study found that across all regions and age groups,
there is a distinct tiering of media sources that engineers
rely on for everything from trend information to design
tips, product recommendations and news. The study also
reveals that engineers use four core types of media and
constantly move among them for very specific reasons. The
tight inter-relationships among these "Core 4" is
what makes these types of media so powerful. Also uncovered
are the linkages between "Core 4" and other key
media formats, such as email, events, white papers and
Webinars. A few key highlights:

    -- Print, publication websites, vendor websites and
search engines stand  
       out as the four essential core formats.

    -- Print continues to be one of the most widely used
formats in all       
       markets, regions and age groups for three reasons: 
credibility,       
       readability and news analysis.

    -- Engineers tend to rely on trusted sources even as
they experiment with 
       new ones.

    -- Specific demographic and regional factors are
driving forces behind    
       media format usage.

    -- Web 2.0 media formats are beginning to gain ground
in some regions and 
       among engineers under the age of 35. 

    This study offers the only truly global view of the
electronics market's media usage, and results from a
collaborative partnership between CMP Technology and Global
Sources. For more information, please contact Christian
Fahlen, group manager of business strategy, CMP Technology
at [phone] or [e-mail]. 

    About the CMP Technology Electronics Group

    The CMP Technology Electronics Group is the premier
technology and business media brand serving the information
needs of the creators of technology worldwide. Offering a
full suite of products and services to reach electronics
technology professionals throughout the world, the CMP
Technology Electronics Group delivers the most targeted
audience and actionable information to marketers in the
electronics technology community. Each month, the CMP
Technology Electronics Group delivers more than 1 million
copies of its print publications, including EE Times, to
subscribers in more than 23 countries and online visitors
from 100 countries view more than 8 million pages on its
Web sites in seven languages including EE Times Online and
TechOnLine. More than 40,000 decision makers attend its
Embedded Systems Conferences each year in Boston, Silicon
Valley, China and Taiwan. 

    About CMP Technology ( http://www.cmp.com )

    CMP Technology is a marketing solutions company serving
the technology industry. Through its market-leading
portfolio of trusted information brands, CMP has earned the
confidence of more technology professionals than any other
media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect
sellers and buyers in ways that yield superior return on
investment. CMP Technology is a subsidiary of United
Business Media ( http://www.unitedbusinessmedia.com ), a
global provider of news distribution and specialist
information services with a market capitalization of more
than $3 billion. 


    For more information, please contact:

     Michelle Sabolich
     Atomic Public Relations for CMP Technology	
     Tel:   [phone]			
     Email: [e-mail]