dotMobi Builds World's Finest Directory of Mobile Content

dotMobi Builds World's Finest Directory of Mobile Content

February 12, 2007

dotMobi to launch white label directory, data licensing and
research services
 

    DUBLIN, Ireland and WASHINGTON, Feb. 12
/Xinhua-PRNewswire/ -- dotMobi, the company behind the
first and only Internet address designed specifically for
mobile phones, today announced plans to launch a range of
white label directory, research and database licensing
services based around the company's global directory of
mobile Internet content. These services will be publicly
available during the second half of 2007 with the first set
of services ready for preview during the first half of 2007.


    The dotMobi database is a catalogue of all mobile
content available on the Internet today and is
quality-rated by location, category, relevance and
suitability to download content easily on a mobile phone.
The database will contain all mobile content in existence,
including .mobi sites, country specific sites, .com sites,
WAP sites and other mobile-optimized content. It enables
fast and accurate categorization of mobile-relevant content
and will be the most accurate and in-depth database covering
mobile content in the world. 

    dotMobi will offer a range of white label licensing
services with various levels of access to its database. 
The white label search directory will allow for operators,
search companies, and other application companies, to
private-label consumer access through their service to
dotMobi data.  

    The research service will allow information
professionals, research departments and companies to
monitor detailed trends of what is happening with the
internet month by month on the mobile.  The data licensing
service allows for any application provider or company to
rent the dotMobi data for inclusion into their applications
which could, for example, include location-based services. 

    "We have already started delivering on access to
the database at the 3GSM World Congress in Barcelona with
our dotMobi Research Note on GSM Association members, which
shows one of the first-ever reports on how 'mobile-ready'
the operator community may or may not be.  Data-services
related to mobile content is naturally the next step for
dotMobi after launching the mobile content standards and
developer tools," said Neil Edwards, CEO of dotMobi.
"We are also happy to see that operators like Orascom
have real interest in using the dotMobi data services for
mobile content."

    "We are very excited about the imminent consumer
launch of onkosh.mobi, the mobile version of Orascom's new
Arabic-language search portal, onkosh.com," said
Khaled Bichara, Orascom Telecom Holding Board Member &
Chief Fixed and Portal Officer, Wind Telecomunicazioni SpA.
"We will be greatly enhancing this in the coming months
on an ongoing basis with data from the dotMobi mobile
content database, to give our Arabic users the full mobile
web experience. Onkosh is built from the ground up with the
Arabic user in mind, utilizing advanced NLP (Natural
Language Processing) to improve search results."

    Orascom Telecom Holding, a dotMobi investor, is one of
the first companies to work with dotMobi on the
cross-integration of mobile data with the development of
onkosh.mobi, a mobile version of its Arabic-language search
engine, http://www.onkosh.com . The two companies will work
together to deliver sophisticated mobile search
functionality for consumers and users of onkosh.mobi. 

    dotMobi's white label search services will be available
in the second half of 2007 and interested organisations are
invited to contact dotMobi to discuss these from today. 

    Note to editors

    Companies requiring further information about dotMobi's
database, search and directory services, should call +353
1854 1100. 

    About dotMobi

    dotMobi (the informal name of mTLD Top Level Domain,
Ltd.), a joint venture company based in Dublin, Ireland
with offices in Washington, DC and Beijing, is leading the
development of Internet usage from mobile phones with the
.mobi domain name. Unique among domain name providers,
dotMobi ensures that services and sites developed around
.mobi are optimized for use by mobile devices. On-the-go
consumers can have confidence that an Internet site or
service will work from their mobile device when using the
.mobi address.

    dotMobi is backed by leading mobile operators, network
and device manufacturers, and Internet content providers,
including Ericsson, GSM Association, Hutchison 3,
Microsoft, Nokia, Orascom Telecom, Samsung Electronics,
Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative. 

    For more information on dotMobi domains and
registration information, visit http://mtld.mobi.Visit the
dotMobi blog at http://blog.mobi .

    For more information, please contact:

     Vance Hedderel
     dotMobi (mTLD Top Level Domain, Ltd.)
     Tel:   [phone]
     Email: [e-mail]

     Danielle Siemon
     A&R Edelman for dotMobi
     Tel:   [phone]
     Email: [e-mail]

     Sasha Manners
     Edelman Europe
     Tel:   [phone]
     Email: [e-mail]
     







SOURCE  dotMobi