Synacor's Technology to Power VirginMedia.com

Synacor's Technology to Power VirginMedia.com

February 09, 2007

Synacor to drive U.K.'s largest broadband provider with its
portal and single sign-on technology platform


    BUFFALO, N.Y., Feb. 9 /Xinhua-PRNewswire/ -- Synacor, a
leader in the development and delivery of Internet tools and
portals for the cable and telecom industries, today
announced its partnership with Virgin Media, enabling the
company to provide a completely new user experience for its
broadband customers. 

    Virgin Media launches today in the U.K. and Synacor has
been chosen to power its website, virginmedia.com, which
also will launch today.  Virgin Media is the largest
broadband internet provider in the United Kingdom and
currently provides broadband services to more than 3
million subscribers. 

    "Synacor's solution made perfect sense for the
virginmedia.com site because it will not only enable us to
provide our customers with a wide range of valued services
from virginmedia.com, it also will enhance our
productivity, and lower our costs," said Chris Bunyan,
director of portal management for Virgin Media. 

    Synacor has provided Virgin Media with its technology
platform, which includes a content management system that
powers the graphical user interface for Virginmedia.com and
a single sign-on capability that enables Virgin Media to
make many online premium content packages and other
applications available from virginmedia.com as part of its
online services. 

    "We are very excited about assisting Virgin Media
in its efforts to produce a compelling online experience
for consumers. Our platform will bring Virgin Media's users
a much richer experience," explained Ron Frankel,
president and CEO of Synacor.  "Our tools, deployed
through Virginmedia.com, will simplify the way Virgin Media
customers get their digital media."

    As a result of the company's expansion into the
international market and the launch of virginmedia.com,
Synacor will add 3 million U.K. broadband subscribers to
its existing 20 million broadband customers and 50 million
cable television customers in the U.S. 

    About Virgin Media

    Virgin Media is an innovative and pioneering UK
entertainment and communications business. For the first
time consumers can get everything they need from one
company -- the UK's only quad play of TV, broadband, phone
and mobile plus the most advanced TV on demand service
available, the UK's first high definition TV service and
V+, our high specification personal video recorder. We're
the UK's most popular broadband provider, the largest
virtual mobile network operator and the second largest
provider of pay TV and home phone. 

    Virgin Media is the largest Virgin company in the world
and has almost 10 million customers. To find out more visit
http://www.virginmedia.com .

    About Synacor

    Synacor builds Internet tools and portals that simplify
the way consumers get their digital media.  Its technology
platform provides private label portals, premium online
content and email collaboration suites to broadband service
providers such as cable operators, telecommunications
companies, Internet service providers and others.  Synacor
provides the focused expertise and technology that allow
both service providers and content providers to extend
their brands online and create a relevant, personalized
online experience for consumers through a single sign-on
portal, enhanced content packaging and aggregated billing.
For more information on Synacor, please visit
http://www.synacor.com .


    For more information, please contact:

     Sara Zavala 
     Edelman
     Tel:   [phone]
     Email: [e-mail] 

     Steve Loynes
     Edelman 
     Tel:   [phone]
     Email: [e-mail]


SOURCE  Synacor