K-Swiss Returns to Its Tennis Roots With Winning Apparel at The Australian Open

K-Swiss Returns to Its Tennis Roots With Winning Apparel at The Australian Open

February 09, 2007

    WESTLAKE VILLAGE, Calif., Feb. 9 /Xinhua-PRNewswire/ --
K-Swiss has been a leading brand in the tennis category for
over forty years, and it was alive and well at the
Australian Open.  Cara Black (Zimbabwe) and Liezel Huber
(South Africa) dominated the women's doubles scene by
beating rising stars Chan and Chuang while sporting their
K-Swiss tennis apparel and footwear to bring home the
victory.

    (Photo: 
http://www.newscom.com/cgi-bin/prnh/20070208/NYTH124-a 
            
http://www.newscom.com/cgi-bin/prnh/20070208/NYTH124-b 
            
http://www.newscom.com/cgi-bin/prnh/20070208/NYTH124-c )

    Much like the winning combination of this doubles team,
the duality of the K-Swiss brand sets them apart from the
competition.  Not only a performance brand sought out for
victory on the court, K-Swiss is recognized for its sleek
and sophisticated style after the tennis match has ended.

    In 2007 K-Swiss will continue to broaden its appeal
both on and off the court with a more complete line of
tennis and athleisure apparel.  The apparel will range from
$40 to $200 and will be sold in tennis specialty, athletic
specialty, and better department stores.  Alden Sheets,
President of K-Swiss Apparel says, "The new apparel is
built to win.  We wanted to take all of the features that
make the K-Swiss tennis shoes successful and incorporate
them into the apparel collection.  The apparel has classic
styling, performance features, and an elegant
simplicity."  The new apparel will deliver to stores
beginning in July 2007.  

    About K-Swiss

    K-Swiss was started by two Swiss brothers who became
avid tennis players after moving to Southern California. In
1966, they introduced the K-Swiss "Classic," the
first all-leather tennis shoe.  This shoe is still in the
line today and is distinctive with a one-piece rubber
outsole, the K-Swiss Classic Toe Design, the Five Stripes
trademark on each side, trademark D-rings, and the D-Ring
lacing system. Since then, K-Swiss has continued to build
on its performance heritage with high quality footwear for
serious tennis players as well as athletes by offering
tennis, running, training, and athleisure sneakers for men,
women, and children.  In 2007 K-Swiss is adding to its
portfolio with performance tennis, training, and athleisure
apparel. K-Swiss is sold both domestically and
internationally in tennis pro-shops, athletic specialty,
department stores, and K-Swiss concept stores.

    NOTE TO EDITORS:  Jennifer Weiderman will be available
for interviews, [phone].   


    For more information, please contact: 

     Tara Clavell-Vera / Serena Muniz
     Gale Group Public Relations
     Tel:   [phone]
     Email: [e-mail] 

     Jennifer Weiderman
     Email: [e-mail] 


SOURCE  K-Swiss