Texas Instruments CEO Says TI Single-Chip Cell Phone Technology Gives Emerging Economies First Phones Today, 'Complete Global Access' Tomorrow

Texas Instruments CEO Says TI Single-Chip Cell Phone Technology Gives Emerging Economies First Phones Today, 'Complete Global Access' Tomorrow

February 13, 2007

Company Says Cell Phone Growth and Innovation Continue to
be "Amazing"


    BARCELONA, Spain, Feb. 13 /Xinhua-PRNewswire/ --
Speaking today at a press conference at the 3GSM World
Congress, Rich Templeton, president and chief executive
officer of Texas Instruments Incorporated (TI) (NYSE: TXN),
said that TI's single-chip technology will provide consumers
in emerging economies "complete, global access to the
Internet, information, people, opportunities and
entertainment."  New TI innovations for feature phones
with high-definition (HD) playback and 3D graphics will make
the cell phone an entertainment console.

    (Logo:
http://www.xprn.com.cn/xprn/sa/20061107170439-20.jpg ) 

    "TI is pushing the limits of wireless technology. 
Today, TI's DRP(TM) single-chip technology is enabling
consumers around the world to buy their first cell
phone," Templeton said.  "Tomorrow, mobile phones
will give those in emerging economies complete, global
access as well."

    Analysts already expect more than half of the world's
population to have cell phones by 2010, and many predict
that a growing portion of those subscribers will have data
and multimedia for the first time on a wireless handset
instead of a PC or other electronic devices.

    Templeton told the audience, "In Asia, Eastern
Europe and Latin America, millions of new mobile consumers
have entered the marketplace this year alone.  And the
people in these emerging markets want to be connected in a
more personal way than just voice.  TI is developing
technology for its customers not only to help make mobile
phones affordable but to provide the added entertainment
features on the next billion phones so communications and
entertainment can also be uniquely personal."  

    He explained that today, only about 17 percent of the
world's population has access to the Internet, but mobile
phones could take that number much higher, giving millions
more subscribers their first opportunity to connect to
people and information through the Web. 

    "Affordability is keeping this market healthy,
along with adding features that keep the consumer's
appetite for upgrading their cell phone.  We want to give
more people the power of multimedia communication and
complete global access wherever they are."

    Templeton touched on other TI technology advancements
and said, "Given the increasing level of visual
content available and the display limitations of small
screen sizes, TI is working on technologies such as a micro
DLP(R) projector for mobile applications, including cell
phones.  Today we provide solutions for the world's
smallest projectors through our DLP Technology.  When used
in conjunction with a cellular phone, these mini projectors
can significantly enhance the viewing experience.  We
believe these kinds of mobile solutions could revolutionize
how cell phone content is viewed."
 
    Templeton completed his comments by introducing Greg
Delagi, TI's new senior vice president and manager of its
Wireless Terminals Business Unit, who expressed his
enthusiasm for the mobile phone market.  

    "We're only at the beginning of the cell phone
revolution," Delagi said. "Growth and innovation
in this industry continue to be amazing, and the emerging
economies are like the 'wild, wild West' as we pioneer in
what we can bring to these consumers.  At TI we're using
all the silicon muscle we have to build affordable
solutions like 'LoCosto,' while at the same time we are
making significant investments to differentiate our
products all the way up through 3G and beyond."

    Delagi also laid out his blueprint for where TI's
wireless technology is heading, focusing on continued
innovation around integration and open standards.  "We
want to make the mobile experience for every cell phone user
more global, personal and affordable," he said. 
"That means taking video and graphics to a new level
and continuing to push the boundaries at the high end,
integrating more consumer electronics functions to the
handset."  

    Alain Mutricy, vice president and general manager of
TI's Cellular Systems Solutions for its Wireless Terminals
Business Unit, expanded on this strategy by announcing new
advances in the company's 'LoCosto' single-chip platform
and its OMAP(TM) 3 architecture.  "People everywhere
want information," he said.  "They want to
connect through voice, but they also want more, which is
why we've made sure 'LoCosto ULC' for ultra-low cost
handsets supports color, FM capabilities, cameras and MP3
players."  TI also announced that it plans to deliver
the industry's first 720p high-definition video playback
and 'life-like' 3D graphics for mobile phones with its OMAP
3 platform. 

    "One of the amazing things about the cell
phone," Mutricy said, "is that for many families
in India, for example, it is their only electronics device.
 It connects them to friends, information and opportunities;
it gives them access to radio, often for the first time, and
it opens up for them a whole new world."

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company includes the Education
Technology business.  TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more
than 25 countries.  

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com .

    Trademarks

    DRP, DLP and OMAP are registered trademarks of Texas
Instruments.  All registered trademarks and other
trademarks belong to their respective owners.


    For more information, please contact:

     (U.S.) Renee Fancher
     Tel:   [phone]
     Email: [e-mail]

     (U.S.) Gail Chandler
     Tel:   [phone] (cell)
     Email: [e-mail]

     (EMEA) Daniela Koeppe
     Tel:   [phone] (cell)
     Email: [e-mail]


SOURCE  Texas Instruments Incorporated