Texas Instruments Delivers Industry's First 720p High-Definition Video Playback and 'Life-Like' 3D Graphics for Mobile Phones with OMAP(TM) 3 Platform

Texas Instruments Delivers Industry's First 720p High-Definition Video Playback and 'Life-Like' 3D Graphics for Mobile Phones with OMAP(TM) 3 Platform

February 13, 2007

OMAP 3 Product Family Spans the Multimedia Handset Market
From Affordable Smartphones to High-performance Multimedia
Handsets 


    BARCELONA, Spain, Feb. 13 /Xinhua-PRNewswire/ -- At a
press conference today at 3GSM World Congress, Texas
Instruments Incorporated (TI) (NYSE: TXN) demonstrated the
industry's first application processor to playback 720p
high-definition (HD) video for high-end mobile phones.  The
OMAP3430 solution is also the first application processor to
integrate the newly-defined OpenGL ES(R) 2.0 graphic
standard, bringing "life-like" 3D graphics to the
handset and creating a mobile gaming experience comparable
to today's handheld gaming devices.  In addition, TI
introduced two new members of the scalable OMAP(TM) 3
processor family that will help handset manufacturers
provide smartphones with robust multimedia functionality at
a lower cost. 

    (Logo:
http://www.xprn.com.cn/xprn/sa/20061107170439-20.jpg ) 

    Expanded OMAP 3 Product Family Targets Mid-Tier Phones

    Building on the foundation created with the OMAP3430
processor, TI is introducing two new OMAP 3 solutions,
adding the OMAP3410 and OMAP3420 processors.  The OMAP 3
product family will allow handset manufacturers to scale
their product offerings to address a range of performance
levels and price points from premium multimedia to
feature-rich smartphones.  The software compatibility and
scalability of the solutions reduces development time,
speeds time to market and increases cost savings.  Handset
manufacturers can create multiple handsets based on OMAP 3
solutions addressing different market segments with limited
additional investments.  Capitalizing on the success of the
OMAP 2 applications processors, the OMAP 3 product family
remains fully software compatible with the OMAP2430,
further simplifying the migration path for development of
future handsets.  For additional details on the OMAP 3
product family, please visit http://www.ti.com/omap.

    "Together, these three innovative OMAP products
will take video and graphics to a new level for mobile
phones and accelerate growth of the high end of the market,
as well as the mid-tier," said Alain Mutricy, vice
president and general manager, Texas Instruments.  "TI
continues to drive innovation for the coolest wireless
phones, pushing performance boundaries and delivering
market-leading graphics and video capabilities."

    720p High-Definition Video Playback Moves to the Mobile
Handset

    With support for up to 720p HD-video playback (1280x720
pixels), the OMAP3430 application processor gives consumers
direct access to personal video content stored in
high-definition formats.  Users can transfer and view
HD-video content on the mobile handset or connect the
handset to a projector or large screen TV, giving consumers
the flexibility to determine how and where they view video
programs.

    "As the wireless market continues to evolve, 3D
graphics and high-end video will transform the mobile user
experience through the availability of new content and
services," said Mario Morales, analyst, IDC. 
"Semiconductor platforms that provide these
value-added features from the high end of the market, and
also in the mainstream segments, stand to gain more
momentum as consumers require a more compelling list of
features like 720p video playback and OpenGL ES 2.0
advanced graphics, for a richer user experience on their
new feature phones." 

    TI Advances Mobile Gaming and User Interfaces with New
Graphics Technologies

    The OMAP3430 processor embeds Imagination Technologies'
PowerVR SGX graphics core, making it the first applications
processor to support Open GL ES 2.0 and OpenVG, providing
superior graphics performance and advanced user interface
capabilities.  OpenVG provides hardware acceleration of 2D
scalable vector graphics for creation of advanced,
immersive user interfaces and flash-style animations.  TI
also is enabling sophisticated and dynamic images in the
mobile gaming environment with "smart pixel"
technology offered via OpenGL ES 2.0.  This unique
technology allows each pixel in an image to be programmed
individually, giving game developers the power to create
rich effects with cinematic realism.  Users will now
experience "life-like" facial features, advanced
reflection effects and multi-textured backgrounds in mobile
games. 

    An enhanced graphics experience will drive mobile
gaming adoption. According to iSuppli, the number of mobile
gamers will reach a global total averaging 134 million users
per month by 2010, more than tripling the 38 million average
measured in 2005. Integrating advanced graphics technologies
like OpenGL ES 2.0 and OpenVG strongly position TI to foster
growth of the mobile gaming market.  The mobile gaming
experience is a combination of performance and high-level
graphics capabilities.  The OMAP3430 processor embeds the
powerful ARM(R) Cortex(TM)-A8 processor to deliver quick
response times and the performance levels necessary to
accommodate the growing complexity of mobile games,
sustaining a fast-paced, graphics-intensive gaming
experience in real-time.  ARM Cortex-A8 processor helps to
provide a balanced system of 3D graphics and laptop-like
performance in a mobile environment, improving application
performance for high-level operating system and
productivity tools in addition to mobile gaming.  (For more
information, visit http://www.ti.com/omapgaming ) 

    Availability

    OMAP3410 and OMAP3420 processors will sample by the end
of 2007. OMAP3430 processor samples are available today,
with the first handsets using the OMAP 3 platform expected
to be in the market in early 2008.  

    Texas Instruments - Making Wireless 

    TI is the leading manufacturer of wireless
semiconductors, delivering the heart of today's wireless
technology and building solutions for tomorrow.  TI
provides a breadth of silicon and software and 15 years of
wireless systems expertise that spans handsets and base
stations for all communications standards, wireless LAN,
Bluetooth, A-GPS, mobile TV and Ultra Wideband.  TI offers
custom to turn-key solutions, including complete chipsets
and reference designs, OMAP(TM) application processors, as
well as core digital signal processor and analog
technologies built on advanced semiconductor processes. 
Please visit http://www.ti.com/wirelesspressroom for
additional information.

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company includes the Education
Technology business.  TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more
than 25 countries.

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com .

    Trademarks

    OMAP is a trademark of Texas Instruments. All
registered trademarks and other trademarks belong to their
respective owners.



    For more information, please contact:

     (U.S.) Amy Drozd
     Tel:   [phone]
     Email: [e-mail]

     (EMEA) Daniela Koeppe
     Tel:   [phone]
     Email: [e-mail]


SOURCE  Texas Instruments Incorporated