TI Demonstrates a Converged Platform Enabling Multiple Video Services in any Format, on any End Equipment with ANT and RADVISION

TI Demonstrates a Converged Platform Enabling Multiple Video Services in any Format, on any End Equipment with ANT and RADVISION

September 08, 2006

- Open Framework Based on DaVinci(TM) Technology Combines Flexible Exploration and Cost-Effective Integration of Converged Applications Ranging from IPSTBs and Video Telephony to Portable Multimedia Players

    AMSTERDAM, Sept. 8 /Xinhua-PRNewswire/ -- Continuing to
drive innovation by providing developers the flexible and
extensive development foundation they need to grow their
market presence, Texas Instruments Incorporated (TI)
(NYSE:TXN) will demonstrate at the International
Broadcasters Conference (IBC) in Amsterdam, September 8 -
12, a converged platform running on a single digital signal
processor and targeting multiple end equipments including
video telephony, internet protocol set-top boxes (IPSTB),
media centers and portable multimedia players. For more
information, see http://www.ti.com.sc06163 .  

    Converging different applications into one product
usually requires additional silicon even though much of the
technology and protocols are shared.  Leveraging TI's
digital video software development kit based on DaVinci(TM)
technology enables developers to extend the functionality of
existing hardware designs to integrate entirely new
applications without adding to the bill of materials
(BOM).

    TI has extended application programming interfaces
(APIs) to allow converged functionality by offering access
into the framework to enable, for example, an existing
set-top box application to provide video telephony
functionality without requiring another processor.  As a
result, other than the addition of a camera and microphone,
designing a converged internet protocol television (IPTV)
set-top box with video telephony functionality becomes a
matter of introducing new software.

    Coupled with core functionality, the use of extended
APIs and frameworks shifts development towards a
component-based approach.  In this way, original equipment
manufacturers (OEMs) are able to easily explore integrating
multiple applications using the same cost-effective base
hardware architecture to create a wide family of converged
devices including IPTV set-top boxes coupled with video
telephony, broadcast TV, video answering machines and home
security systems that can then stream content to digital
media adaptors and 3G handsets over IP networks and
portable multimedia players, to name a few.

    Real World Convergence

    To demonstrate the effectiveness of its converged
development framework, TI collaborated with several
industry leaders to create a single processor-based
platform providing IPTV set-top and video telephony
functionality.  TI's DaVinci technology-based digital media
processors provide the flexible hardware foundation capable
of supporting multiple codecs such as MPEG-2, H.264, DivX
and Windows Media Video (WMV).  Software from ANT, a
leading provider of software and solutions for the IPTV,
hybrid TV and consumer electronics industries, enables
interactive content applications that control everything
from video-on-demand (VoD) interfaces to dynamic news,
information and communication applications.  

    "ANT Galio is compact and highly responsive,
making it ideal for embedded applications, the availability
of the ANT Galio on TI's converged platform will allow OEMs
to quickly deliver sophisticated combinations of digital TV
programming with interactive content and services to the
customer.  Using the very latest industry content
programming standards, OEMs can easily improve the consumer
interaction with their product, significantly enhancing the
end-user experience," said Simon Woodward, CEO, ANT.

    RADVISION supplied its Multimedia Terminal Framework,
including best-of-class, fully-interoperable session
initiation protocol (SIP) stack and call control
management."Leveraging our extensive know-how in the
SIP stacks' development, the powerful and inherent
flexibility of DaVinci technology will allow us to drive
video telephony capabilities into next-generation connected
media devices, such as IP set-top boxes, portable multimedia
players, media centers and more," said Adi Paz, senior
marketing and product management director, RADVISION. 
"In addition, the integration of our 3G-324M stack
into the converged platform leveraging TI's DaVinci
technology will enable the IPTV world to truly address
interoperability with 3G mobile phones."  

    "TI provides the flexible platform upon which
these converged applications can be explored and then
cost-effectively be deployed," said Charlie Gonsalves,
digital video new business development manager, TI. 
"We can now take the converged home network out of the
`Future Pavilion,' so to speak, and into the
marketplace."

    TI's DaVinci technology is an integrated offering of
processors, software, tools and support, addressing digital
video requirements across a range of applications.  For more
information on TI's DaVinci technology, please see
http://www.thedavincieffect.com . 

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements. In addition to
Semiconductor, the company includes the Educational &
Productivity Solutions business. TI is headquartered in
Dallas, Texas, and has manufacturing, design or sales
operations in more than 25 countries. 

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN. More information is located
on the World Wide Web at http://www.ti.com .

    About RADVISION

    RADVISION (Nasdaq: RVSN) is the industry's leading
provider of high quality, scalable and easy-to-use products
and technologies for videoconferencing, video telephony, and
the development of converged voice, video and data over IP
and 3G networks. For more information please visit our
website at http://www.radvision.com .

    Trademarks

    DaVinci is a trademark of Texas Instruments.  All other
trademarks and registered trademarks are property of their
respective owners.

    For more information, please contact:

     Stephanie Groswirt	
     Texas Instruments
     Tel:   [phone]
     Email: [e-mail] 

     Tara Hanney
     GolinHarris
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Texas Instruments Incorporated