2006/11/24 NetEase to Extend Game Development and Beta Testing for Tianxia II

NetEase to Extend Game Development and Beta Testing for Tianxia II

April 30, 2007

    BEIJING, April 30 /Xinhua-PRNewswire/ -- NetEase.com,
Inc. (Nasdaq: NTES), one of China's leading Internet and
online game services providers, today reported that the
Company plans to extend development and beta testing for
its next generation online 3-Dimensional MMORPG (massively
multiplayer online role-playing game) Tianxia II.

    Based on results from the Phase II unlimited open beta
testing of Tianxia II commenced on March 1, 2007, NetEase
has determined that additional time for game development
and design is needed to address feedback from gamers. 
Consequently, during this extended development phase,
NetEase's Tianxia II research and development team will
focus primarily on improving hardware functionality,
enhancing group play and player advancement features, and
reducing game complexity for beginners.

    William Ding, Chief Executive Officer and Director of
NetEase stated, "We will continue the unlimited open
beta test until our extended research, re-design and
re-development work is completed.  Accordingly, the
commercial launch of Tianxia II will be postponed until
satisfactory results from our forthcoming round of open
beta testing are achieved.  We appreciate the feedback from
the gamers who have taken part in the closed and open
testing of Tianxia II.  We believe our development and
testing extension is an invaluable investment in the
long-term marketability and player appeal of our new next
generation game and will position it to follow in the
footsteps of Fantasy Westward Journey and Westward Journey
Online II to become a market leading MMORPG title." 

    Additional details on the extended game development and
open beta testing for Tianxia II will be provided when the
Company reports financial results for the first quarter of
2007.

    About NetEase 

    NetEase.com, Inc. is a leading China-based Internet
technology company that pioneered the development of
applications, services and other technologies for the
Internet in China. Our online communities and personalized
premium services have established a large and stable user
base for the NetEase websites which are operated by our
affiliates. For the month of December 2006, the NetEase
websites had more than 710 million average daily page
views, making us one of the most popular destinations in
China and on the World Wide Web.  In particular, NetEase
provides online game services to Internet users through the
licensing or in-house development of massively multi-player
online role-playing games, including Fantasy Westward
Journey, Westward Journey Online II and Datang. 

    NetEase also offers online advertising on its websites
which enables advertisers to reach our substantial user
base. In addition, NetEase has paid listings on its search
engine and web directory and classified ads services, as
well as an online mall, which provides opportunities for
e-commerce and traditional businesses to establish their
own storefront on the Internet. NetEase also offers
wireless value-added services such as news and information
content, matchmaking services, music and photos from the
Web which are sent over SMS, MMS, WAP, IVR and Color
Ring-back Tone technologies.
 
    Other community services which the NetEase websites
offer include instant messaging, online personal ads,
matchmaking, alumni clubs, personal home pages and
community forums. NetEase is also the largest provider of
free e-mail services in China. Furthermore, the NetEase
websites provide various channels of content. NetEase
aggregates news content on world events, sports, science
and technology, and financial markets, as well as
entertainment content such as cartoons, games, astrology
and jokes, from over one hundred international and domestic
content providers.

    This press release contains statements of a
forward-looking nature. These statements are made under the
"safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. You can identify
these forward-looking statements by terminology such as
"will," "expects,"
"anticipates," "future,"
"intends," "plans,"
"believes," "estimates" and similar
statements. The accuracy of these statements may be
impacted by a number of business risks and uncertainties
that could cause actual results to differ materially from
those projected or anticipated, including risks related to:
the risk that NetEase will not be able to adequately address
feedback from gamers to enhance the appeal Tianxia II; the
risk that the online game market will not continue to grow
or that NetEase will not be able to maintain its leading
position in that market, which could occur if, for example,
its new online games or expansion packs and other
improvements to its existing games do not become as popular
as management anticipates; the risk that changes in Chinese
government regulation of the online game market may limit
future growth of NetEase's revenue or cause revenue to
decline; the risk that NetEase may not be able to
continuously develop new and creative online services; the
risk that NetEase will not be able to control its expenses
in future periods; competition in NetEase's existing and
potential markets; governmental uncertainties (including
possible changes in the effective tax rates applicable to
NetEase and its subsidiaries and affiliates), general
competition and price pressures in the marketplace; the
risk that security, reliability and confidentiality
concerns may impede broad use of the Internet and
e-commerce and other services; the risk that fluctuations
in the value of the Renminbi with respect to other
currencies could adversely affect NetEase's business and
financial results; and other risks outlined in NetEase's
filings with the Securities and Exchange Commission.
NetEase does not undertake any obligation to update this
forward-looking information, except as required under
applicable law. 

    For more information, please contact:

     Brandi Piacente
     Investor Relations
     Tel:   [phone]
     Email: [e-mail]

     Grace Zhao
     NetEase.com, Inc.
     Tel:   [phone]
     Email: [e-mail]