2007'02.01.Thu
Broadbus Expands Into China With Next-Generation Video On-Demand Solution

March 21, 2006

Demonstrates Market's Only Solid-State Platform at CCBN2006
BEIJING, March 21 /Xinhua-PRNewswire/ -- CCBN -- Broadbus, the leading provider of technology solutions for Television on Demand (TOD(R)), today announced its official entrance into the Chinese market, building on its rapid growth in North America and Europe. After achieving more than 60 commercial deployments in less than two years and passing more than 10 million homes worldwide, Broadbus will now offer Chinese cable and telecommunications providers a carrier-class video on-demand (VOD) solution that will serve as a platform for the next-generation of advanced video services. These services include Time-Shifting live television, On-Demand Ad Insertion, Network PVR (nPVR) and full-scale Television On-Demand. The company's entrance into the Chinese market coincides with rapid growth in the demand for on-demand video worldwide. Analyst firm Informa Telecoms & Media predicts that video on-demand will generate more than $10.7 billion by 2010, more the triple the 2005 total. Broadbus' existing offices in Beijing will serve as headquarters for Asia-Pacific marketing, sales, customer support and business development. "Broadbus' expansion into China demonstrates the company's momentum in the on-demand market, driven by the need for systems with superior performance, reliability, scalability and lower total cost of ownership," said Vin Bisceglia, CEO of Broadbus. "Broadbus has been a pioneer in addressing the needs of the communications industry as it migrates from the increasing demands of basic VOD to the future of Television On-Demand. Our goal is to enhance the entertainment experience for millions of Chinese customers and increase cash flow for communications service providers and content owners alike." Broadbus will be demonstrating a localized, end-to-end video on-demand solution at the CCBN2006 conference (Booth #2605) in Beijing from March 21-23, 2006. The demonstration will leverage the company's flagship product, the Broadbus B-1 Video Server, the only 100% solid-state, carrier-class solution for the delivery of on-demand video services. The Broadbus B-1 is designed to enable advanced video services such as Video On-Demand (VOD), Time-Shifted TV, On-Demand Ad Insertion and ultimately, Television On-Demand. The platform's revolutionary solid-state, switch-based architecture eliminates the use of mechanical hard drives for video streaming and ingest, instead leveraging the intelligent management of massive amounts of dynamic random-access memory (DRAM). The result is unparalleled performance, reliability, scalability and cost-effectiveness for VOD and advanced on-demand services. About Broadbus Broadbus develops fully scalable, next-generation video on-demand solutions designed to solve streaming scale, space, power consumption and live ingest issues for communications service providers deploying advanced video services such as VOD, Subscription VOD, and ultimately, full-scale Television On-Demand (TOD). Broadbus offers a migration path to the emerging TOD environment, while fully exploiting existing upgraded broadband networks. The company's revolutionary server architecture, based on the intelligent configuration and management of massive amounts of random-access memory, enables service providers to offer their subscribers unparalleled convenience, choice, and control over their home entertainment. Broadbus was selected by Red Herring for inclusion into its annual list of Top 100 Private Companies, named for the second consecutive year to CED Magazine's Broadband 50, awarded Product of the Year by the Massachusetts Network Communication Council and listed as a finalist for Best Innovation in two categories for the first annual On-Demandies(TM) awards hosted by Digital Hollywood. For more information, please visit http://www.broadbus.com . Broadbus(R), TOD(R) and B-1(TM) are trademarks of Broadbus Technologies, Inc. For more information, please contact: Jim Owens of Broadbus Tel: +1-978-266-7264 Email: jowens@broadbus.com Brian Baumley of Cohn & Wolfe Tel: +1-212-798-9813 Email: brian_baumley@cohnwolfe.com SOURCE Broadbus
PR
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