Broadbus Expands Into China With Next-Generation Video On-Demand Solution

Broadbus Expands Into China With Next-Generation Video On-Demand Solution

March 21, 2006

Demonstrates Market's Only Solid-State Platform at CCBN2006

    BEIJING, March 21 /Xinhua-PRNewswire/ -- CCBN --
Broadbus, the leading provider of technology solutions for
Television on Demand (TOD(R)), today announced its official
entrance into the Chinese market, building on its rapid
growth in North America and Europe. 

    After achieving more than 60 commercial deployments in
less than two years and passing more than 10 million homes
worldwide, Broadbus will now offer Chinese cable and
telecommunications providers a carrier-class video
on-demand (VOD) solution that will serve as a platform for
the next-generation of advanced video services. These
services include Time-Shifting live television, On-Demand
Ad Insertion, Network PVR (nPVR) and full-scale Television
On-Demand. 

    The company's entrance into the Chinese market
coincides with rapid growth in the demand for on-demand
video worldwide. Analyst firm Informa Telecoms & Media
predicts that video on-demand will generate more than $10.7
billion by 2010, more the triple the 2005 total. Broadbus'
existing offices in Beijing will serve as headquarters for
Asia-Pacific marketing, sales, customer support and
business development. 

    "Broadbus' expansion into China demonstrates the
company's momentum in the on-demand market, driven by the
need for systems with superior performance, reliability,
scalability and lower total cost of ownership," said
Vin Bisceglia, CEO of Broadbus. "Broadbus has been a
pioneer in addressing the needs of the communications
industry as it migrates from the increasing demands of
basic VOD to the future of Television On-Demand. Our goal
is to enhance the entertainment experience for millions of
Chinese customers and increase cash flow for communications
service providers and content owners alike."

    Broadbus will be demonstrating a localized, end-to-end
video on-demand solution at the CCBN2006 conference (Booth
#2605) in Beijing from March 21-23, 2006. The demonstration
will leverage the company's flagship product, the Broadbus
B-1 Video Server, the only 100% solid-state, carrier-class
solution for the delivery of on-demand video services. The
Broadbus B-1 is designed to enable advanced video services
such as Video On-Demand (VOD), Time-Shifted TV, On-Demand
Ad Insertion and ultimately, Television On-Demand. The
platform's revolutionary solid-state, switch-based
architecture eliminates the use of mechanical hard drives
for video streaming and ingest, instead leveraging the
intelligent management of massive amounts of dynamic
random-access memory (DRAM). The result is unparalleled
performance, reliability, scalability and
cost-effectiveness for VOD and advanced on-demand
services.

    About Broadbus 

    Broadbus develops fully scalable, next-generation video
on-demand solutions designed to solve streaming scale,
space, power consumption and live ingest issues for
communications service providers deploying advanced video
services such as VOD, Subscription VOD, and ultimately,
full-scale Television On-Demand (TOD). Broadbus offers a
migration path to the emerging TOD environment, while fully
exploiting existing upgraded broadband networks. The
company's revolutionary server architecture, based on the
intelligent configuration and management of massive amounts
of random-access memory, enables service providers to offer
their subscribers unparalleled convenience, choice, and
control over their home entertainment. 

    Broadbus was selected by Red Herring for inclusion into
its annual list of Top 100 Private Companies, named for the
second consecutive year to CED Magazine's Broadband 50,
awarded Product of the Year by the Massachusetts Network
Communication Council and listed as a finalist for Best
Innovation in two categories for the first annual
On-Demandies(TM) awards hosted by Digital Hollywood. For
more information, please visit http://www.broadbus.com .

    Broadbus(R), TOD(R) and B-1(TM) are trademarks of
Broadbus Technologies, Inc.

    For more information, please contact:

     Jim Owens of Broadbus
     Tel:   [phone]
     Email: [e-mail]

     Brian Baumley of Cohn & Wolfe
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Broadbus