Lenovo Adopts Texas Instruments "LoCosto" Single-Chip Platform for Low-Cost Handsets in China

Lenovo Adopts Texas Instruments "LoCosto" Single-Chip Platform for Low-Cost Handsets in China

June 14, 2007

    BEIJING June 14 /Xinhua-PRNewswire/ -- Texas
Instruments Incorporated (NYSE: TXN) (TI) today announced
the selection of its "LoCosto" single-chip
platform for a new family of low-cost, multimedia-rich
handsets from Lenovo Mobile, China's leading handset
manufacturer. Lenovo is leveraging TI's scalable
"LoCosto" solution to deliver low-cost handsets
with exceptional performance and leading-edge features at a
competitive, entry-level price. The i323 handset, the second
in this series, is available to China consumers now,
followed by the i515 available in June. The i366 handset is
also available today.

    (Logo:
http://www.xprn.com.cn/xprn/sa/20061107170439-20.jpg )

    "To meet the increasingly diverse needs of our
customers, we are providing targeted solutions for the
entry-level market where cost and performance are
critical," said Eric Zhao, General Manager of Product
Department of Lenovo "TI's `LoCosto' single-chip
platform is at the heart of the new i323 and i515, allowing
us to meet the needs of this rapidly-growing market in China
with handsets that are fashionable, yet affordable."

    TI's "LoCosto" single-chip solution
incorporates TI's DRP(TM) technology to lower overall
system costs while enabling sleeker, more affordable
handsets with a wide range of robust multimedia features.
Taking advantage of the "LoCosto" solution's
highly-flexible integrated multimedia capabilities,
including 15 frames-per-second MPEG4 record and playback,
VGA and megapixel camera and MP3 music player, Lenovo's
family of phones will offer high-quality, slim, stylish
low-cost handsets packed with multimedia functionality. 
TI's low-power "LoCosto" device also extends
battery life, an important feature for consumers in regions
that often lack a reliable power source.   

    "The TI China Wireless Center is proud to work
with Lenovo, who maintains a leading position in the ultra
competitive Chinese mobile phone market, with strong brand
recognition and stylish handsets. Together with the
scalability of the `LoCosto' product family and innovation
in handset design from Lenovo, we are enabling exciting and
market leading products for the Chinese market," says
Fred Cohen, general manager, Asia, for TI's Wireless
Terminals Business Unit.

    TI's "LoCosto" platform is shipping in volume
production today with more than 15 customers worldwide
ramping. Handsets based on "LoCosto" technology
offer consumers a range of capabilities - from GSM
voice-centric to phones to those that include high-end
features, such as MPEG4, MP3 and AAC audio encoding,
Bluetooth(R) wireless technology, megapixel camera,
calendaring and more. 

    Availability

    Lenovo's "LoCosto"-based V350, E200, E303,
i366, i323, i515 are available in the market today.
Additional Lenovo handsets based on TI's
"LoCosto" single-chip platform are expected to be
available during the first & second half of 2007.

    Texas Instruments -- Making Wireless

    TI is the leading manufacturer of wireless
semiconductors, delivering the heart of today's wireless
technology and building solutions for tomorrow.  TI
provides a breadth of silicon and software and 16 years of
wireless systems expertise that spans handsets and base
stations for all communications standards, wireless LAN,
GPS, Digital TV, Bluetooth(R) and Ultra Wideband.  TI
offers custom to turn-key solutions, including complete
chipsets and reference designs, OMAP(TM) application
processors, as well as core digital signal processor and
analog technologies built on advanced semiconductor
processes.  Please visit
http://www.ti.com/wirelesspressroom for additional
information.

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company includes the Education
Technology business.  TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more
than 25 countries.

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com .

    Trademarks

    DRP and OMAP are trademarks of Texas Instruments. All
registered trademarks and other trademarks belong to their
respective owners.


    For more information, please contact:

    U.S.:
     Amy Drozd
     Tel:   [phone]
     Email: [e-mail]

    China:
     Angela Pan
     Tel:   [phone]
     Email: [e-mail]