New Era Cap to Open Flagship Store in New York City

New Era Cap to Open Flagship Store in New York City

April 19, 2006

'New Era: New York' Makes a Home in the Village

    DERBY, N.Y., April 19 /Xinhua-PRNewswire/ -- New Era
Cap Co., Inc., the premier, global headwear designer,
developer and manufacturer, announced today that it will
open a Flagship store in New York City.  New Era: New York,
which will be located at 9 E. 4th Street, in New York City's
Greenwich Village, is slated to open in May 2006.  This is
the company's first flagship store.

    New Era: New York will feature the broadest and most
exclusive selection of New Era headwear in the world.  The
New Era 59FIFTY, the company's famed, signature fitted
baseball cap will take center stage in this highly
anticipated retail space.  The store will also feature
looks across New Era's many market segments, like fashion;
styles in Women's and Kid's fits; and caps that satisfy the
true sports enthusiast.  Additionally, consumers will find
New Era branded product; hats from the EK by New Era brand,
and caps made for New Era's Action Sports partners including
DC Shoes, Stussy and Billabong.

    "It is an exciting time at New Era, the launch of
the company's first Flagship store is a definitive step
into the company's future," said New Era's Director of
Retail Sid Dey.  "Opening New Era: New York presents us
with the opportunity to develop a direct relationship with
our consumers, while showcasing the great cross section of
headwear we make, giving us the ability to satisfy a large
audience.  It also allows us to show off New Era's most
innovative looks; offering consumers some of the hottest
headwear they have ever seen!"

    The look of New Era: New York, a 2,000 sq ft boutique
space, was developed by Jager Di Paola Kemp Design,
Burlington, VT, with final design executions by
architectural firm TPG, whose portfolio includes Barney's
New York, Dolce & Gabbana and the NBA Store.  Housed in
one of New York's historically land marked gems, the E. 4th
Street building was built in the 1800s and was home to a
manufacturing company for most of the 1900s.  The boutique
has a distinguished look, a unique departure from
traditional headwear stores; it features exposed brick,
maple hardwood floors, custom cabinetry and iron cast,
floor inlays of the company's logo and the famed visor
sticker found on the New Era 59FIFTY.
    
    New Era Cap is an 86-year-old global headwear company
making more than 25 million licensed and non-licensed,
performance and fashion units per year.  The exclusive
manufacturer and marketer of Major League Baseball's
official uniform caps, its other licenses include National
Basketball Association, National Hockey League, College -
Bowl Games and National Championships and Little League. 
New Era is the sole owner of the EK by New Era brand
launched in 2005.  Founded in 1920, New Era is a privately
owned company, headquartered in Derby, New York, with
divisions in Canada, Europe and Japan; it employs more than
1,500 people.  New Era is a Category A member of the Fair
Labor Association. 

    For more information, please contact:

     Crystal Howard,
     New Era Cap Co., Inc.
     Tel:    [phone]
     Mobile: [phone]   
     Web:    http://neweracap.com

SOURCE  New Era Cap Co., Inc.