Actix Appoints Amdocs Sales Supremo as New CEO

Actix Appoints Amdocs Sales Supremo as New CEO

February 12, 2007

-- Alex Hawker Joins Actix to Lead Global Growth


    BARCELONA, Spain, Feb. 12 /Xinhua-PRNewswire/ -- Actix,
the recognized global leader for systems that enhance mobile
network customer experience while reducing the total cost of
ownership, today announced the appointment of Alex Hawker as
Chief Executive Officer. Hawker joins Actix from Amdocs
where he was responsible for global sales. The appointment
completes a planned transition from founder CEO Rob Dobson,
who will continue to serve as a non-executive director.

    Prior to joining Actix, Hawker was a senior executive
at Amdocs, a major company in the telecoms OSS space with
US$2.48 billion in annual sales, 16,000 employees and an
annual growth of 18% per year. Most recently he served as
Amdocs' Corporate VP and General Manager of Global Sales,
managing both the sales and operations teams. Hawker was
intimately involved with Amdocs' five major acquisitions in
the last 18 months, ran the Amdocs Clarify CRM business unit
and has previously held senior management positions at
companies that include Openwave and HP, where he was
responsible for over US$2 billion of annual sales to HP's
largest carrier customers. He is also a visiting lecturer
on Telecommunications and Media at the Oxford University's
Said Business School.

    "When we began the search for a permanent CEO, we
decided very early on that we needed someone who not only
knows the industry and how to develop a global sales
operation, but also someone who could build upon Actix'
existing position as the recognized leader in its market to
create a uniquely valuable presence in the telecoms
industry," said Rob Dobson, founder and outgoing CEO.
"At Amdocs, Alex established himself as the company's
`acquisitor general' leading five major acquisitions, and
no-one knows better than him how to pick a winner and carry
out due diligence before making a commitment. We are
delighted to have secured Alex as Actix' new CEO and
pleased at the confidence he has shown in the potential of
the business and the quality of our team."

    Alex Hawker, CEO, Actix commented: "There are some
companies in the world that are successful in their niche,
and there are some that successfully elevate themselves to
become leaders in their industry. As the recognized leader
in the mobile OSS software space, with a customer base that
includes over 200 of the world's most sophisticated wireless
carriers -- including 9 out of every 10 of the world's 3G
networks -- Actix is already firmly placed at the heart of
the wireless industry. I am excited by the challenge of
taking this robust, profitable business to the next stage
of its growth and looking forward immensely to working
together with the Actix team to achieve our goals."

    About Actix

    With new networks such as HSPA launching and operators
trying to extract every last bit of value out of their
existing networks, optimising their RF assets is a central
priority for operators. UK-based Actix helps wireless
carriers enhance revenue growth and improve operating
margins by delivering intelligent, automated network
optimisation and performance engineering systems. Actix
solutions feature embedded wireless expertise, automating
key processes and enabling very significant efficiencies in
the deployment and operation of carriers' networks. Over
5,000 engineers from more than 200 operators globally --
including Verizon, Vodafone, O2, Cingular and T-Mobile --
depend upon Actix software every day to improve their
wireless operations. For more information, please see
http://www.actix.com 


    For more information, please contact:

     Sarah Hoyle, Actix
     Tel:   [phone]
     Email: [e-mail] 

     Nicola Garvin, AxiCom
     Tel:   [phone]
     Email: [e-mail] 


SOURCE  Actix Ltd.