China's Budget and Economy Hotel Industry Boosts as the Launch of 1rest.com Connects Between the End-User Market and Hotels

China's Budget and Economy Hotel Industry Boosts as the Launch of 1rest.com Connects Between the End-User Market and Hotels

August 02, 2006

    SHANGHAI, China, Aug. 2 /Xinhua-PRNewswire/ --
1rest.com, a new online platform that links budget and
economy hotels with customers, was successfully launched in
April 2006.  

    While the Budget and economy hotel market has been
experiencing a surge in recent years there is a distinct
lack of resources to help these hotels expand their
business and reach out to a larger number of potential
customers.  Using contemporary advertising methods can be
costly and these lower end hotels are reluctant to take
these steps to attract customers.  There was a distinct
need for a new cheaper method to advertise.  

    1rest.com was started by Mr Ding, the CEO of the
company and his aim is to create a reliable platform that
channels direct to end-users.  With a blank market and a
strong demand for such a platform 1rest took a traditional
business model and modified it in order to suit the needs
of small to middle range hotels.  

    Mr Ding stated, "Currently, there are more than
200 brands of budget and economy hotel in the China market,
and more than 4 new budget hotels open to public everyday. 
There is a strong demand from customers wanting hotels.
This market needs 1rest.com to perform as a platform to
present those budget hotels to customers."

    1rest.com is now the first company in China to provide
a real-time online reservation website that focuses on
being flexible in its operating methods in order to fulfill
the needs of the optimum number of customers wishing to make
online hotel reservations.  1rest.com requires a deposit
from each customer making reservations and confirmation of
the booking is instant.  As well as a booking service,
1rest.com provide their client with complete marketing
solutions.

    1rest has built a relationship with the hotel trade in
China and has more than 80 major China budget hotel brands
including: City Holiday Inn, Yunlongs Group, Hanting Hotels
and Ane Hotels.  Just last month 1rest.com became the
strategic partner of China Youth Hostel Association (YHA).
"China Youth Hostel Association (YHA) has
approximately 100 high quality hostels and this new
partnership will help us to combine all kinds of hostels
and budget hotels in order to meet a vast array of customer
requirements.  We are looking forward to presenting a
perfect platform to our partners and customers" says
Mr. Ding.

    For more information, please contact:

     Peng Xiao
     1rest.com
     Tel:   [phone]

SOURCE  1rest.com