Tribal Internet Marketing Signs Chinese Search Partnership

Tribal Internet Marketing Signs Chinese Search Partnership

August 03, 2006

Dutch Company First Western Company to Partner With Baidu for Dedicated Marketing Support in China

    `S-HERTOGENBOSCH, Netherlands, Aug. 3
/Xinhua-PRNewswire/ -- Tribal Internet Marketing from
`s-Hertogenbosch in the Netherlands has become the first
search engine marketing company in the western world to
collaborate with China's largest search engine, Baidu.
Tribal IM will be an entry point for western companies
wanting to be found by the majority of Chinese web users. 

    Over 56% of all Chinese Internet searches are processed
by Baidu (source: iResearch.com). This makes Baidu the most
visited Chinese website and -- with over 100 million
Internet connections in China -- the fourth most popular
website worldwide (source: Alexa.com). Young Chinese web
users in particular have embraced Baidu as their search
engine of choice. 

    Worldwide interest in the Chinese market is growing and
marketing via Chinese websites is becoming increasingly
important for companies. As a completely Chinese search
engine, Baidu plays a key role. Tribal IM can help
organisations be found more effectively (by Baidu) through
search engine marketing. "Chinese search engine
marketing is a different ball game," said Jan
Beekwilder, director of Tribal IM. "For one, the
language creates unique challenges: the character writing,
the variety of translations for the same word, the
combinations of search terms. As a company, you have to
keep that in mind when starting up a successful online
campaign."

    The partnership resulted from one of Tribal IM's
customers (Philips) wanting to deploy more online
activities in China. "We have been developing new
activities in several countries for years now,"
Beekwilder continues. "It is very hard for companies
to position themselves in the Chinese market. Which makes
this collaboration even more exciting." Tribal IM is
planning to also open a Chinese office within 12 months. 

    Translating a company or product website is not enough
to make an international online campaign a success. The
back-office and the sales department will have to adjust to
be able to cope with incoming international questions. 
Besides language, the website has to be adapted to local
Internet customs and culture.  Search term research can
help companies make a giant push forward.  By cooperating
with Baidu, Tribal IM can now cumulate valuable information
on the Chinese market, and rapidly translate this
information to a more effective campaign.  More info:
http://www.tribal-im.com/global_internet_marketing 

    Note to Editors 

    Tribal Internet Marketing is a full-service Internet
company, specialised in search engine marketing. It belongs
to the top search engine marketing companies in The
Netherlands. Tribal Internet Marketing offers strategical
support to several well-known organisations that have had
search engine marketing in their (online) marketing mix for
years. Tribal was started in 1999 and has experienced a
strong growth. The company now has 40 employees and a large
number of clients, Philips and Oce amongst others, to make
their websites easier to find and more prosperous, both
nationally and internationally.

    http://www.tribal-im.com

    For more information, please contact:

     LEWIS 
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]

SOURCE  Tribal Internet Marketing