Motorola and Burton Snowboards Launch Second Generation of Audex Wearable Electronics

Motorola and Burton Snowboards Launch Second Generation of Audex Wearable Electronics

August 02, 2006

Updated 2007 Line Includes New Technology and More Outerwear, Jacket and Accessory Styles

    SNOW PARK, New Zealand, Aug. 2 /Xinhua-PRNewswire/ --
Leading global brands Motorola and Burton Snowboards today
announced the expansion of their joint Audex(TM) wearable
electronics collection at the 2006 Burton New Zealand Open
Snowboarding Championships. Available at select Burton
Authorized Retailers this month, the new 2007 Audex
collection offers the ultimate blend of technology and
snowboard function, enabling easy wireless communication
and music entertainment for consumers on the move. 

    New for 2007, the Audex Bluetooth(R) Stereo System
allows consumers to stream downloaded music wirelessly from
a compatible Bluetooth enabled mobile phone to the Audex
jacket allowing users to listen to music and make calls
with a push of a button on the jacket sleeve. Outerwear
styles that feature this system include built-in DJ-style
speakers in the hood and/or an integrated headphone jack. 

    Burton-owned impact protection company R.E.D. also
partners with Motorola to offer two helmet styles and one
beanie style that feature Bluetooth technology, allowing
users to pick up calls and listen to music from a
compatible mobile phone without taking off the hat or
helmet.

    "The second generation of Audex products
represents a strengthened commitment between Motorola and
Burton to offer snowboarders new technologies that will
enhance and simplify life on and off the mountain,"
says Bryan Johnston, Vice President of Global Marketing at
Burton.  "Audex technology is now offered in more
Burton jackets, packs, apparel and accessories than ever
before, giving riders plenty of tech and style
choices."    

    "Teaming with Burton allows Motorola to combine
our expertise in mobile solutions with a company at the
forefront of snowboarding," says Leslie Dance,
Corporate Vice President, Global Marketing &
Communications, Motorola, Inc. "The result is an
exciting collection of snowboarding gear and accessories
that make it easier to communicate and listen to music when
you're on the move."

    For more details on Audex, visit
http://www.audextech.com or http://www.motorola.com/burton
.

    About Motorola

    Motorola is known around the world for innovation and
leadership in wireless and broadband communications. 
Inspired by our vision of Seamless Mobility, the people of
Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information,
and entertainment that you want and need.  We do this by
designing and delivering "must have" products,
"must do" experiences and powerful networks --
along with a full complement of support services.  A
Fortune 100 company with global presence and impact,
Motorola had sales of US $36.8 billion in 2005.  For more
information about our company, our people and our
innovations, please visit http://www.motorola.com .

    About Burton Snowboards

    In 1977, Jake Burton Carpenter founded Burton
Snowboards out of his Vermont barn. Since then, Burton has
fueled the growth of snowboarding worldwide through its
groundbreaking product lines, its grassroots efforts to get
the sport accepted at resorts and its team of top
snowboarders. In 1996, Burton began growing its family of
brands to include board sports equipment and apparel
brands. Privately held and owned by Jake, Burton's
headquarters are in Burlington, Vermont with international
offices in Innsbruck, Austria and Tokyo, Japan. For more
information, visit http://www.burton.com .

    MOTOROLA and the stylised M Logo are registered in the
US Patent & Trademark Office.  All other product or
service names are the property of their respective owners.


    For more information, please contact:

     Caroline Andrew
     Tel:   [phone]
     Email: [e-mail]

     Peter Joblin
     Motorola Mobile Devices
     Australia and New Zealand
     Tel:   [phone]
     Email: [e-mail]

     John Wernecke 
     Motorola, Inc.
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Motorola