Reeltime Infotainment Ltd Selects SecureMedia's DRM Solution to Protect Hollywood VOD

Reeltime Infotainment Ltd Selects SecureMedia's DRM Solution to Protect Hollywood VOD

February 21, 2006

Australia's First National IPTV Operator to Securely Offer Premier Movies From Sony Pictures, Fox, MGM, UA, Columbia and Other Major Studios

    NATICK, Mass., Feb. 21 /Xinhua-PRNewswire/ --
SecureMedia ( http://www.securemedia.com ), the technology
leader in conditional access and digital rights management
(CA/DRM) software solutions for secure video content
delivery over IP networks, announced today that Reeltime
Infotainment Ltd has licensed SecureMedia's Encryptonite
System(R) to protect its new IPTV VOD service in Australia.
 Based on the use of the Encryptonite System, Reeltime has
secured distribution agreements for movies from Twentieth
Century Fox, Sony Pictures Entertainment, MGM, United
Artists, Columbia Pictures and other studios. 
  
    Reeltime will launch its VOD service to the public
shortly, on Internet Protocol TV (IPTV) set-top boxes and
download to PCs, via its various ISP partners.  The service
is operated by Reeltime as a "white label" on
behalf of ISPs, who market and bundle the service in
conjunction with their traditional voice and data packages.
 Reeltime's VOD transmission rights include the use of
MPEG-4/H.264 over HFC (Cable), DSL, fiber optic and twisted
pair.

    SecureMedia's Encryptonite System provides proven
persistent cryptographic protection of broadcast television
and video-on-demand (VOD) content in distribution over
broadband Internet Protocol (IP) networks.  The
Encryptonite System also provides persistent protection of
content in nPVR and PVR storage.  This scalable system
operates on a variety of hardware and operating system
platforms and features an ultra-light and
processor-efficient client for low cost integration in
resource-constrained set-top boxes and other embedded
devices.  The Encryptonite System is also "quad-play
ready" as it supports secure content distribution over
wireless networks to portable devices and mobile handsets. 


    "Reeltime aims to offer the premier VOD service in
Australia featuring the latest Hollywood blockbusters and
classic films which required us to implement a DRM system
approved by the major studios," said John Karantzis,
Managing Director of Reeltime Infotainment.  "We
evaluated every DRM system on the market and found the
Encryptonite System to offer the best combination of robust
security, operational flexibility, and efficient, low cost
operation."
    "SecureMedia is proud to be selected as the
digital content security partner for Reeltime, and we look
forward to protecting the extensive video library they have
licensed," said Fred Ellis, CEO of SecureMedia. 
"Australia is one of the fastest growing broadband
markets in the world, and we anticipate Reeltime's VOD
service will become wildly popular in short order."

    About Reeltime Infotainment Ltd 

    Further information on Reeltime can be found at
http://www.asx.com.au under stock code: FLO.  Sydney-based
Reeltime is Australia's first national IPTV operator, with
agreements secured with major Hollywood and niche studios
for distribution of commercial content over secure DSL
broadband networks.  Reeltime is a wholesale operator of
content on behalf of third party ISPs, Telcos and retail
partners.  Reeltime has secured access agreements with
Telstra Corporation Ltd for its national network, including
the consumer DSL network, and will offer its services to the
public via a digital IP based TV Set Top Box, as well as
offering alternative PC download and stream services.  

    About SecureMedia, Inc.

    SecureMedia, http://www.securemedia.com , is a leading
provider of open platform conditional access and digital
rights management (CA/DRM) software for the delivery of
video-on-demand, IPTV and other digital content over
broadband IP networks.  The Company provides a range of
content security solutions from the comprehensive
Encryptonite System(R) to software toolkits, hardware cores
and plugins for third party media delivery systems. 
SecureMedia's customers represent industry leaders and
include Cavalier Telephone, TV Sierre, Sony, NTT, BB Cable
Corp., China Data Broadcasting, Eona and RealNetworks. 
SecureMedia has offices in Boston, San Francisco and
Auckland, New Zealand with representatives in Beijing,
Seoul and Tokyo. 

    SecureMedia is a registered trademark and Encryptonite
is a trademark of SecureMedia, Inc.  All other company and
product names are trademarks or registered trademarks of
their respective owners.

    For more information, please contact:

     Michael Krems 
     Krems Public Relations
     Tel:   [phone]
     Email: [e-mail]

SOURCE  SecureMedia