Welcome's XLS to Help Italy's Leading Consumer Credit Organization Secure its Merchant-Based Customer Acquisition Model

Welcome's XLS to Help Italy's Leading Consumer Credit Organization Secure its Merchant-Based Customer Acquisition Model

April 20, 2007

    AIX-EN-PROVENCE, France, April 20 /Xinhua-PRNewswire/
-- Findomestic, the leading Italian consumer credit
provider, has chosen Welcome's XLS payment software to
provide merchants with the ability to create more added
value on their co-branded credit cards.

    The XLS technology has been designed to equip merchants
with innovative marketing solutions, so helping them to gain
a stronger hold on their market.

    Findomestic is a non-bank consumer finance specialist
which relies on a commercial agreement with major Italian
retailers to deploy their co-branded merchants' cards.
Welcome's XLS payment software allows merchants to
differentiate and customize their credit cards and
encourages them to distribute these cards instead of
competitors'.

    "XLS is a promotional tool that enables us to
adopt "three-part marketing", said Andrea
Mincolelli, Marketing Director of Findomestic. "This
means innovative and high perceived value rewards for
cardholders, a differentiated financial package for the
distributing merchants and a competitive advantage for
Findomestic."

    "As a non-bank consumer finance specialist,
Findomestic has extensive expertise in merchant network
management. By using XLS, it can be assured of success in
deploying its cards," said Philippe Bontemps, Regional
EMEA Director of Welcome.

    About Welcome

    Welcome is the leader in card marketing enhancements
that create added value at the moment of payment. Welcome
adds value to the traditional payment transaction through
an enhanced payment experience that benefits cardholders,
retailers and financial institutions. Welcome's technology
drives credit and debit card programs in 21 countries
across the globe and has received industry commendations
such as the ROI of the Year Award from The Banker magazine
(2004) and the Frost & Sullivan Industry Innovation
& Advancement Leadership Award (2006). Welcome has its
headquarters in Aix-en-Provence, France, with offices and
R&D facilities in Singapore, London, Milan, Madrid,
Miami and Sao Paulo. For more information, visit: 
http://www.welcome-rt.com

    About Findomestic

    Findomestic Banca is the leading institution for
consumer credit in Italy. It was set up in 1984, as a
wholly owned subsidiary of the Cassa di Risparmio di
Firenze group and of the Cetelem group (BNP Paribas).  The
company has 94 offices throughout the whole of Italy.
Findomestic provides support to the households by offering
them consumer credit services. In 2006 it granted EUR5.6
billion new loans to a customer base of more than 4.3
million, and posted a net profit of EUR109 million. For
more information, visit: http://www.findomestic.it


    For more information, please contact:

     Marjorie Banes
     Tel:   [phone]
     Email: [e-mail]