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2007'02.11.Sun
Texas Instruments Envisions a New World Network for Wired and Wireless Communications
February 09, 2007


Global Consumers to Access Voice and Data Services
Independent of Device or Connection, Enabling Ubiquitous
Connectivity and Mobility


    DALLAS, Feb. 9 /Xinhua-PRNewswire/ -- As
telecommunications service providers around the world
convert their networks to support packet-based
transmission, each will strive to deliver an infrastructure
capable of deploying next generation services rapidly
without compromising the high reliability and service
quality.  Analyst firm Yankee Group estimates that the
service providers will spend hundreds of billions to
convert their networks over the next 5 years.  This
conversion will create a new world network that will offer
the consumers around the globe the ability to access
broadband data and voice services independent of device or
network connection.  And Texas Instruments Incorporated
(TI) (NYSE: TXN) possesses the vision, technology and
product portfolio today to make possible this new world
network.  For more information on TI's vision for the new
world network, go to http://www.ti.com/civision .

    (Logo:
http://www.xprn.com.cn/xprn/sa/20061107170439-20.jpg )    

    The fundamental trends in the market and shifts in
technology driving the new world network are happening
now:

    -- The next billion wireless subscribers - growth past
3 to 4 billion 
       worldwide users
    -- Broadband data goes mobile
    -- Internet Protocol (IP) becomes the pervasive network
transport 
       technology
    -- Convergence of fixed line and mobile services

    Texas Instruments combines not only board-level but
system-level and application-level expertise to guide
manufacturers and service providers through these
challenging network evolutions.  The company's end-to-end
technology spans the entire communications network, from
the home VoIP phone or broadband modem to the cellular
handset, media gateway, and cellular infrastructure.  As
the communications industry evolves toward network
transformation, TI technology will drive the changes that
support convergence quicker, faster and more effectively
over wired, wireless and broadband networks. 

    "This conversion will ultimately create a new
"anywhere" network that will offer  consumers
around the globe the ability to access broadband data and
voice services independent of a device or network
connection", said Berge Ayvazian, Chief Strategy
Officer at Yankee Group.  "The carriers' transition to
an all-IP network is clearly the largest and most
challenging undertaking in recent history.  While its
completion will be years ahead, the path chosen is
critical.  We believe that having a flexible, scalable
solution such as TI's at the core will bode well for
success." 

    Carriers Desire New Services Without Sacrificing
Quality

    While the new world network will enable carriers to
deliver new, value-added services to customers, carriers
must ensure quality of service is not compromised. 
Moreover, this network transformation must occur with a
keen eye toward minimizing capital and operational
expenses.  From a carrier perspective, TI's programmable
DSP-based solutions aid in reducing capital and operating
expenses, increase the number of services offered while
maintaining the "Five Nines" level of reliability
required by service providers. Network equipment containing
TI DSPs at the core can easily be monitored, maintained and
updated, significantly improving the service quality they
are able to deliver to customers.  Equipment that lasts
longer drastically reduces capital and operating
expenditures, helping improve profitability for the
operators. Deploying cost-effective network solutions
enables service providers to offer more services, expand
into new markets and increase their worldwide reach. 

    "TI strives to understand not only the
requirements of our direct customers, the equipment
manufacturers, but also the demands of our carrier
customers, and the constantly changing market environment
in which they must make large and expensive
decisions," said Brian Glinsman, general manager of
TI's communications infrastructure and voice group. 
"The promise of the new world network includes
improved quality of service and deployment of new services
coupled with tighter operational controls.  TI technology
fulfills that promise." 

    Supporting OEMs With End to End System Expertise

    Equipment manufacturers are tasked with meeting
carriers' needs as well as their own objectives of time to
market and design re-use.  Developing solutions with its
customer demands in mind, TI's platforms allow OEMs to
build efficient network equipment that can support and
manage multiple real-time voice, video and data streams. 
At the core of any successful IP network are TI's high
performance DSPs, able to deliver 3GHz performance today in
critical communications infrastructure applications such as
2G and 3G base stations and media gateways.  Key analog
components operate with lightening speed, making the
conversion from analog to digital and back appear seamless.
Software and development tools not only speed time to market
but enable manufacturers to customize and differentiate
their products.  The net result is a portfolio of silicon
and software products from TI, built for network equipment
manufacturers, that provides performance, flexibility,
scalability and the ability to differentiate and get to
market more quickly than alternatives.

    With market-leading positions in broadband, wireless
and VoIP, TI is committed to delivering state-of-the-art
solutions manufactured in advanced process technologies. 
Strengthening its position as a global leader in
communications infrastructure silicon and software
solutions, TI today announced a new processor for wireless
baseband sytems, and a new platform for carrier core
infrastructure, expanding the breadth of its communications
infrastructure product portfolio.  Both solutions will be on
display in Hall 8, booth #8A84 at the 3GSM Congress,
February 12-16, 2007 in Barcelona, Spain. For additional
information on TI's vision for the future of communications
infrastructure, please visit: http://www.ti.com . 

    About Texas Instruments 

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company includes the Education
Technology business.  TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more
than 25 countries.

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com .

    Trademarks

    All trademarks and registered trademarks are property
of their respective owners.


    For more information, please contact:

     Marcia Barnett
     Texas Instruments
     Tel:   +1-214-480-2050
     Email: mpickett@ti.com

     Nisha Chhabra
     GolinHarris
     Tel:   +1-713-513-9572
     Email: nchhabra@golinharris.com


SOURCE  Texas Instruments Incorporated
PR
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