PR Newswire Named Official News Service Provider for the 3GSM World Congress 2007

PR Newswire Named Official News Service Provider for the 3GSM World Congress 2007

February 09, 2007

World's Premier Mobile Communications Event partners with
the Global Leader in News Distribution


    NEW YORK, Feb. 9 /Xinhua-PRNewswire/ -- PR Newswire
announced today that it has been named the official news
service provider for the 3GSM World Congress 2007,
scheduled to take place from February 12-15 in Barcelona,
Spain.

    (Photos: 
http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
             
http://www.newscom.com/cgi-bin/prnh/20070208/NYTH113LOGO
             
http://www.newscom.com/cgi-bin/prnh/20070116/NYTU128 )  

    In its 20th year, the 3GSM World Congress is expected
to host approximately 60,000 visitors and delegates,
including more than 2,000 media reporting for global
audiences.  PR Newswire will manage the dissemination of
all news releases issued by the 3GSM World Congress and
work with individual exhibitors to ensure their publicity
needs are met.

    "PR Newswire and GSM Conference Ltd, the
organizers of the 3GSM World Congress, both share the same
ideals -- using leading edge technology to enhance
organizations' ability to communicate and exchange
information. As the official news service provider for the
Congress, PR Newswire will work with conference
coordinators and participants to help ensure that news from
the event receives global exposure, yet is targeted to the
specific audiences that will find the information of
greatest interest," said Susan McPherson, vice
president of Global Trade Show Services, PR Newswire. 
"Of particular benefit to 3GSM World Congress
exhibitors, PR Newswire now offers the ability to optimize
news releases specifically for mobile search platforms. 
The service will enable participants at the event to issue
releases that are equally attractive to browser and mobile
search engine formats."

    In addition to news release dissemination, PR Newswire
will create an online news center exclusively for the 3GSM
World Congress 2007 which will be accessible from PR
Newswire's homepage -- http://www.prnewswire.com and its
media-only website, PR Newswire for Journalists, which has
more than 80,000 registered journalists.  Further, the
Congress website will use PR Newswire's MediaRoom service
to power its online media room, and all news from the show
disseminated through PR Newswire will be automatically
uploaded to the 
3GSM World Congress MediaRoom, located at --
http://gsm.mediaroom.com.

    Exhibitors will also have the opportunity to build
their own standalone Web sites, or online press kits,
specifically for use during the Congress with PR Newswire's
recently launched MediaRoom Showcase application.  Through
an easy-to-use interface, MediaRoom ShowCase provides
real-time control of content enabling users to design their
own trade show-specific site and upload text, broadcast and
multimedia content before, during or after a show. 

    "We are very proud to be working with PR
Newswire," said Mark Smith, media communications
director of the GSM Association. "The 3GSM World
Congress is not only the mobile industry's biggest global
event, but also a key forum for the entertainment and
computing industries. From that perspective it is vital
that we partner with a news service provider that reaches
all corners of the world, and all corners of these
associated industries, and one that embraces technologies
that advance the use of mobile communications."

    About 3GSM World Congress

    The world's biggest mobile communications conference
and exhibition, the GSMA's 3GSM World Congress is the
annual event where top executives from mobile operators,
equipment vendors, IT companies and entertainment providers
meet to do business. Presented by the GSM Association, the
3GSM World Congress 2007 will take place at the Fira de
Barcelona, Spain, between 12th and 15th February 2007. The
2006 event attracted 50,000 visitors, 962 exhibitors and
2,200 journalists.

    About PR Newswire

    Now in its 53rd year, PR Newswire Association LLC (
http://www.prnewswire.com ) provides electronic
distribution, targeting, measurement and broadcast services
on behalf of tens of thousands of corporate, government,
association, labor, non-profit, and other customers
worldwide.  Using PR Newswire, these organizations reach a
variety of critical audiences including the news media, the
investment community, government decision-makers, and the
general public with their up-to-the-minute, full-text news
developments. 

    Established in 1954, PR Newswire has offices in 11
countries and routinely sends its customers' news to
outlets in 135 countries and in more than 40 languages.
Utilizing the latest in communications technology, PR
Newswire content is considered a mainstay among news
reporters, investors and individuals who seek breaking news
from the source.  PR Newswire's leading services include
ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search
Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM)
and U.S. Newswire, the preeminent policy newswire in the
industry.  PR Newswire is a subsidiary of United Business
Media plc of London. 


    For more information, please contact:

     Rachel Meranus
     Vice President, 
     Public Relations, 
     PR Newswire
     Tel:   [phone]
     Email: [e-mail]

     Mark Smith, 
     Media Communications Director 
     the GSM Association
     Tel:   [phone]
     Email: [e-mail] 


SOURCE  3GSM World Congress; PR Newswire