Tranzda Selects u-blox GPS Module for Revolutionary Smartphone

Tranzda Selects u-blox GPS Module for Revolutionary Smartphone

March 15, 2007

    THALWIL, Switzerland, March 15 /Xinhua-PRNewswire/ --
u-blox AG, the leading Swiss provider of GPS receiver
technology, today announced a deal that sees its LEA-4S GPS
module included in a revolutionary smartphone produced by
innovative design house Tranzda Technologies Co. Ltd. The
PM328 is a NEWPLUS Linux-Core smartphone that integrates
phone, PDA, GPS and other multimedia entertainment
functions in a product that is 16 mm thin.

    The PM328 has an embedded GPS engine, voice navigation
software and maps of 400 cities. This enables users to
easily locate and navigate to any location using nothing
but their mobile phone. The PM328's WAP 1.1 / 2.0 browser
means users can search for restaurants, museums, cinemas,
or similar on the Internet and then use the phone's GPS
functionality to navigate to the chosen location. Other
features include a USB interface, Bluetooth support, and
Data Synch functions that enable SMS, contacts, email and
music synchronization with the user's PC.

    "The PM328 offers everything a handset user could
dream of, including phone and PDA functionality, several
multimedia features and, of course, the latest must-have
for handheld devices: A high performance GPS engine that
provides accurate, uninterrupted positioning indoors and
outdoors," said Thomas Seiler, u-blox CEO.

    Tranzda chose u-blox' LEA-4S GPS module for its
outstanding performance and power consumption of 38 mA that
ensures the smartphone has a long battery times. The LEA-4S
measures a mere 17 x 22.4 mm and comes with SuperSense(R),
u-blox' award-winning -158 dBm high sensitivity technology
that enables coverage indoors and other difficult signal
environments where other positioning engines lose the GPS
signal and interrupt tracking. 

    "We needed a small, low power and cost-effective
GPS engine that could be easily integrated," commented
Li Ming, Tranzda CEO. "The accurate and reliable LEA-4S
greatly exceeded all our expectations, ensuring our
smartphone users enjoy uninterrupted positioning as they
navigate through shopping malls, urban canyons and other
difficult signal areas," added Mr. Li.

    The LEA-4S's small size and SMT pads allow for fully
automatic assembly processes with standard pick-and-place
equipment and reflow soldering, enabling cost efficient,
high volume production. Moreover, the module supports A-GPS
services such as u-blox' AssistNow(R) Assisted GPS solutions
that ensure instant positioning anywhere, anytime.

    The competitively priced PM328 smartphone is now for
sale in China and can be bought from
www.powermobile.com.cn. Other u-blox and Tranzda joint
developments will follow as the two companies continue to
deliver innovative mass-market mobile solutions. 

    u-blox will present the PM328 at CeBIT, Hall 11 Booth
C09.

    A high-resolution picture can be downloaded from 
http://www.u-blox.com/news/tranzda.jpg .

    About u-blox

    u-blox is an international company headquartered in
Switzerland, with sales organisations in the Americas,
Europe and Asia. Founded in 1997, u-blox develops leading
positioning technology, products and services based on
Global Navigation Satellite Systems (GNSS), including GPS
and Galileo, for the automotive and mobile communications
markets. For more information, please visit
http://www.u-blox.com . 

    About Tranzda

    Tranzda Technologies Co. Ltd. is a high tech enterprise
specialising in smart phone production, ID/MD design,
hardware, software and operating system (LINUX OS)
development. For more information, please visit
http://www.tranzda.com/ .

    For more information, please contact:

    u-blox Contacts 
    Georg zur Bonsen
    Marketing Services
    Tel:   [phone]'74'44
    Email: [e-mail]

    Alicia Montoya, Marketing Communications
    Tel:   [phone]'74'86
    Email: [e-mail]

    Tranzda Contact
    Mr Li Ming, CEO 
    Tel:   [phone]
    Email: [e-mail]